If there’s one date that shoppers across the globe have circled in their calendars, it’s Black Friday. The annual retail bonanza has grown far beyond its American roots to become a worldwide phenomenon, where almost every brand and retailer slashes prices in a bid to tempt us into opening our wallets.
From high-powered laptops and ultra-sharp 4K TVs to fitness-tracking smartwatches and wireless earbuds, tech is always the star of the show—and this year’s early deals are already proving too good to ignore.
That means if you’re on the lookout for a shiny new gadget or simply want to upgrade your everyday essentials, you don’t have to wait until the end of November to snap up a saving. From household names like Amazon, Currys and John Lewis to specialist tech retailers, there are already impressive deals cropping up across the web.
But with so many discounts landing at once, it can be overwhelming to sort the genuine steals from the forgettable markdowns. That’s where we come in.
Our editors have sifted through the noise to bring you only the most worthwhile early Black Friday tech deals – whether you’re investing in big-ticket items like televisions or hunting for smaller stocking-fillers ahead of Christmas. Consider this your guide to making the most of the shopping season, without the stress.
When is Black Friday 2025?
Black Friday 2025 officially falls on Friday, November 28.
Why you can trust Standard Shopping’s Black Friday coverage
We’ve been tracking Black Friday long enough to know a real bargain from a marketing gimmick. Over the years, our shopping team has developed a sharp eye for value - balancing cost, quality, warranty and reliability so that you don’t end up with buyer’s remorse once the excitement fades.
Unlike some sites that flood you with endless lists of mediocre markdowns, our editors hand-pick offers we think are genuinely worth your time and money, drawing on our own product testing and reviews whenever possible. That means the tablets, laptops, TVs, and smartwatches we recommend are ones we’d happily spend on ourselves.
We also keep our coverage updated throughout the sales season, monitoring price drops and flagging when something truly unmissable lands. The result? A trusted, curated guide to Black Friday that helps you shop smarter, save more and focus on what really matters.
Are there early deals ahead of the main sale?
Yes! Many retailers launch early Black Friday deals from late October onwards, meaning you can secure savings well before November 28. Keep scrolling for a selection of the best in tech.,
Best Urban Outfitters Black Friday deals 2025: What to expect and deals to shop now
Best Black Friday deals at John Lewis 2025: Early offers to shop across home, fashion and tech
Best Currys Black Friday deals 2025: What to expect and deals to shop now
Best Amazon Black Friday deals 2025: Early offers on Kindle, Echo and more to shop now
Best Black Friday deals at Argos 2025: Offers to expect on appliances, tech products and more
Black Friday 2025: Best early deals and discount to expect in the sale
Laptops
Apple MacBook Pro 14" (2024) - M4, 512 GB SSD, Space Black
Apple’s latest MacBook Pro 14” (M3) refines professional-grade performance in a sleek, ultra-portable design. The M3 chip delivers blazing-fast speeds for creative work, coding, and multitasking, while the Liquid Retina XDR display offers exceptional contrast and colour accuracy.
With a 120Hz ProMotion refresh rate, HDR support, and all-day battery life, it’s built for those who demand power without compromise. The Space Black finish adds a bold, modern touch, while the improved thermal design keeps everything running smoothly under pressure.
Was: £1,599
Buy now £1499.00, Currys
Apple 2025 MacBook Air 15-inch Laptop with M4 chip
It’s rare to see discounts on Apple’s latest MacBook Air. But, naturally, Amazon Prime Day is an exception. Right now, there’s over £150 off this 2025 version.
Was £1,199
Buy now £1079.97, Amazon
HP Pavilion x360 14-ek1501sa 14" 2 in 1 Laptop - Intel Core™ i5, 512 GB SSD, Silver
Designed for those who need flexibility on the go, the HP Pavilion x360 combines the power of a laptop with the convenience of a tablet. Its 360-degree hinge lets you switch between laptop, tent, and tablet modes, making it perfect for work, streaming, or creative tasks.
Was: £749
Buy now £498.97, Currys
Lenovo IdeaPad Slim 5 16 inch Full HD Laptop
Smart, slim and military-grade, the Lenovo IdeaPad 5 proves that sometimes the best things come in the smallest packages. The 16” high-definition, wide-angle display and Dolby Audio promise a cinema-grade viewing experience, while the low blue light display feature protects you against eye fatigue, meaning you can fully immerse yourself in hours of your favourite TV show without sore, bleary eyes.
Was £949.99
Buy now £699.00, Argos
TVs
Amazon Fire TV 43-inch Omni QLED series 4K
Best for: Amazon fans
If you’re already deeply embedded in Amazon’s tech ecosystem, with an Echo in every room and Alexa built into your socks, then this is definitely worth looking at. It’s built around a 4K HDR QLED panel in a variety of sizes up to 65 inches, and has the same Fire TV experience you’ll know if you’ve ever plugged a Fire streaming stick into any other telly, along with the ambient display that shows pictures when in standby and Alexa widgets too. There are mics built into the TV so you can use voice control directly, without relying on a remote or nearby Echo device, but you’re very much locked into the Amazon experience here, as you might expect.
There are four HDMI ports, but only one hits the 2.1 standard, with the others lagging behind at 2.0. This means you’ll need to be careful which port you plug into if you want to use the newer features with an external device.
Was: £549.99
Buy now £359.99, Amazon
Samsung The Frame (2024) QLED Art Mode Smart TV with Slim Fit Wall Mount, 50 inch
Nothing ruins a gallery wall faster than a bulky TV set. Samsung has the perfect solution with The Frame. This super thin, minimalist design masks itself as a work of art when switched off, so you can own a Van Gogh, or a Monet for a fraction of the cost.
Was: £1099
Buy now £749.00, Very
Smartwatches
Google Pixel Watch 3
Best for: power
It’s hard to talk about Apple Watch alternatives without looking at another heavyweight from Silicon Valley. Google’s Pixel Watches have enjoyed rightful acclaim since their first appearance on the market, and the Pixel Watch 3 has been the most anticipated of them all.
The first thing that strikes us about the Pixel Watch 3 (at least, against the majority of other smartwatches on the market) is its blobject-i-ness. For the young enough, blobjects are devices with no sharp edges, a throwback to post-millennium tech optimism and bedrooms stacked with see-through blow-up furniture. Immediately, the Pixel Watch 3 is a charmer.
Lucky that it’s also a powerful little thing, with everything you’d expect from a Google device – easy access to Google Maps and the option to use them offline; NFC and Bluetooth connectivity; 32GB storage; and a shedload of health monitoring equipment to boot. This is a lifestyle watch that does it all.
Was: £349
Buy now £239.00, Amazon
Phones
Moto Razr50 Koala Grey
A clamshell phone for modern users, Motorola's device boasts beautiful full-colour displays on both the external and internal displays, a next-gen 50 MP camera systemthe multidimensional sound of Dolby Atmos. Plus, with all-day battery, it will go as long as you do.
Was: £477.38
Buy now £449.49, Amazon
Apple iPhone 16e
This is a great phone, even if it lacks some of the advanced features of the iPhone 16, which costs £799 and up. But it inherits the iPhone 16’s chic design with only minor changes. If you want two cameras on your phone, you need to step up to the iPhone 16, but for many people, the 2-in-1 snapper here will suffice.
There’s the performance which is fast and mostly on a par with pricier iPhones in the range. Which is why it’s compatible with Apple Intelligence, something which is only growing in its capabilities.
The new AI feature is called Apple Intelligence. These include tools to rewrite emails or texts and something called Image Playground where you can create pictures from simple text inputs, for example, or even generate original emoji to use in text messages. These features need processing power and are made possible thanks to the latest iPhone processor, the A18. Apple has even included Visual Intellligence, which lets you point the camera at a restaurant, for instance, and it will tell you information such as opening hours or menus. On the iPhone 16, this is enabled through the Camera Control. Here, you can set it up as an option on the Action Button.
And then there’s the battery life, a factor whose importance is hard to overstate. It goes on and on, and the fact that it outdoes other iPhones in its size is a bonus.
The new phone is priced at £599, meaning the price of entry to the Apple ecosystem is higher than it used to be. But there’s a lot to like, and the new features and capabilities make the iPhone 16e good value.
Was: £599
Buy now £544.00, Amazon
Headphones
Soundcore Sleep A20
Best for: noise-masking that ensures you hear your alarm
Renowned for the ability to provide night-long comfort for side-sleepers, the Soundcore Sleep A20s will sit snugly in your ears no matter how much you wriggle around in your sleep. Equipped with smart volume control which automatically adjusts the volume of sleep sounds to mask pesky external noises, simply download the Soundcore app and browse a selection of unlimited relaxing sounds.
Was: £119.99
Buy now £79.99, Amazon
Miscellaneous
Nintendo Switch OLED White, PowerA Controller Charging Station, Mario Kart 8 Deluxe & Minecraft Bundle
One of the best bundle deals we’ve come across, this sub-£400 collection of Switch goodies from Currys includes a Switch OLED in white, a charging/docking station for the Joy-Con controllers, and two highly sought-after games: Mario Kart Deluxe 8 and Minecraft.
Buy now £359.00, Currys
Belkin 3-in-1 Slim MagSafe Wireless Charger
Best for: neat and tidy charging
Available in black and white, we love the fact that this simple tablet charging station offers compact and stylish charging wherever you roam. Thanks to MagSafe compatibility, this charging station delivers seamless alignment every time, so you won’t have to triple-check that your phone is sitting in the perfect spot for wireless overnight charging.
Was: £139.99
Buy now £99.99, Amazon
When does Black Friday end?
Traditionally, Black Friday runs through the weekend and is followed by Cyber Monday, which in 2025 lands on December 1. Many retailers extend deals for several days – or even weeks.
Why is it called Black Friday?
The term originated in the US, where retailers’ profits would shift from being “in the red” to “in the black” thanks to the surge in post-Thanksgiving shopping.
What Black Friday discounts can I expect?
Tech is typically one of the biggest categories for savings, with discounts ranging from 20 per cent off wearables to 50 per cent or more off TVs, laptops and audio devices.
