Let’s be honest: there’s no better time of year to buy designer fashion than Black Friday.
Whether you’re after menswear or womenswear, it's basically the only instance when you can shop high end brands for less than the RRP.
But then comes the hard bit – since pretty much every retailer will have some sort of sales event on, there’s always an overwhelming number of products to go through if you want to find the best stuff on offer.
Luckily for you, I can help in that department. As a fashion stylist and writer who’s covered Black Friday for many years, I know exactly where to look. I’m well versed in rooting out the top discounts across the big time brands and luxury retailers – and I nearly always end up copping a couple of things myself.
My top tip? Get your top-line wishlist ready before the event kicks off itself.
Aimlessly shopping for clothes is a waste of time – you’ll just end up scrolling through pages and pages of products before inevitably deciding you can’t find anything you like. If you’ve got a few pieces or brands in mind, though, you’ll know exactly what you’re looking for when the prices drop.
Then, when you’re shopping, always use the filters and sort by price. There’s nothing worse than spotting a good deal on a piece you love, only to find out it’s not available in your size or it’s still too expensive for your budget. That way, you’ll minimise your searching time and maximise your chances of securing something you want – and you’ll avoid impulse buying, too.
The good news? Though Black Friday 2025 isn’t until the end of November, some deals have already started to drop. The event seems to last longer and longer every year, so you can always find some sneaky discounts in the run up to the big day itself.
Keep scrolling for the best early Black Friday deals on designer labels below.
When is Black Friday 2025?
Black Friday always falls on the last Friday of November – the day after America celebrates Thanksgiving – which, this year, is Friday, November 28. The sales events usually start way earlier, though. Keep checking our Black Friday coverage to stay abreast of all the best discounts you can buy in the run up to the big day.
Are there early deals ahead of the main sale?
Yes! The deals drop earlier every year so it’s good practice to keep your eyes out for discounts throughout September and October, too. That way, you definitely won’t miss out.
What Black Friday discounts can I expect?
The designer deals tend to fluctuate from year to year but most of the luxury multi-brand retailers have a Black Friday sale of sorts on – even if they don’t necessarily refer to it as ‘Black Friday’ – and usually you can get up to 50 per cent off. Keep checking back here because I’ll be updating this with all the best offers available as we get closer to kick off.
Why you can trust Standard Shopping’s Black Friday coverage
Put frankly, our editors are shopping experts. The team independently reviews products across all categories, from tech to fashion, so we can make sure we’re always including the best selection available from both a quality and value-for-money perspective. Just think of us as your shopping side-kick who’s always in-the-know about what’s set to be the next big thing – and where you can get it for the best price.
Shop early deals now
Men's
MM6 Maison Margiela Reversible Plaid Check Shirt
Plaid check shirts are big for Autumn/Winter 2025 – so when better to buy MM6 Maison Margiela’s reversible number? Two shirts for the price of one and at a discounted price – it would be rude not to.
Was £690
Buy now £414.00, End Clothing
Sandro Zip-Up Relaxed-Fit Cotton Hoodie
This is the time of year the hoodie really comes into its own. It’s warm. It’s comfy. It’s the type of top which makes leaving your house on a cold day much more bearable. Just make sure your chosen fighter is on the smarter end of the hoodie spectrum so it’s acceptable for most scenarios – your commute, for example. Sandro’s zip up take fits the bill, nicely.
Was £269
Buy now £134.50, Selfridges
Levi's 501 Original Straight Jeans
You can’t go wrong with a pair of Levi’s 501s. From the perfect straight leg to the premium denim and the iconic little red tab, it’s a guaranteed win. So, when better to invest than when you can make the most of a rare 20 per cent off?
Was £100
Buy now £80.00, Flannels
Mr P. Checked Cotton Twill Coat
Black Friday is the best chance to update your outerwear for the upcoming winter. As with most menswear, coats are best done classic, so you’re looking for brands which are experts at timeless staples. Enter: Mr P, Mr. Porter’s own brand which only puts out pieces designed with longevity in mind. Right now, this coat’s better than half price.
Was £545
Buy now £164.00, Mr. Porter
Our Legacy Bliss striped cotton T-shirt
If you ask anyone who’s into menswear, chances are they like Our Legacy. It’s a Swedish label which designs minimal Scandi-inspired collections using premium fabrics and strong silhouettes. So, it’s a great place to shop for basics like this simple striped T-shirt – especially when it’s on sale.
Was £195
Buy now £117.00, Mytheresa
Women's
Le Monde Béryl Claudia Satin Mary Jane Flats
Though they’ve been around for a couple of seasons, the Mary Jane hype is still going strong. Le Monde Béryl’s black satin pair with tough metal buckles is a great choice come winter – especially now they’re nearly £200 off.
Was £440
Buy now £264.00, Mytheresa
Victoria Beckham Knotted Draped Jersey Midi Dress
Every girl needs an LBD in their wardrobe – especially when party season’s on the way. As always, Victoria Beckham has a great option. Channel your inner Posh Spice, just for less.
Was £1250
Buy now, Net-A-Porter
Polo Ralph Lauren Long Sleeve Polo Shirt
Pretty much anything you buy from Ralph Lauren is guaranteed to be a wardrobe investment you’ll be wearing for years, so it’s a good brand to search in the Black Friday sales. From the versatile shade to the timeless fit, this cable knit jumper’s a case in point.
Was £349
Buy now £245.00, Flannels
Calvin Klein High Rise Wide Jeans
Everything about these Calvin Klein jeans says luxury. The wide leg. The high rise. The heavyweight denim and the dark blue rinse. Well, everything except the £72 price point, that is.
Buy now £72.00, Calvin Klein
Mulberry Bayswater Black High Shine Calf Leather
Mulberry’s Bayswater bag is iconic. In the noughties it was a favourite of all It girls – Kate Moss, Alexa Chung and Sienna Miller, included – and it’s now rising through the ranks on TikTok as a classy Birkin alt. Get it while it’s £300 off.
Was £1095
Buy now £795.00, Mulberry
When does Black Friday end?
This one’s a little trickier to pinpoint. For most stores, Black Friday lasts until the end of Cyber Monday (which is always the Monday after Black Friday). Traditionally, this was the day when tech would experience further price cuts but it’s now more of a sales extension across the board.
Why is it called Black Friday?
The name originated in Philadelphia where the police force used it to describe the shopping chaos the day after Thanksgiving. Though it initially had negative connotations, the retail industry then gave it a positive twist – now, it’s meant to represent the day shops go from ‘in the red’ (a loss) to ‘in the black’ (a profit).
