Rev your engines, Apple fans. Black Friday 2025 might still be a couple of months away, but it’s never too early to start prepping your shopping lists. I’ve been covering Apple’s Black Friday deals for almost a decade now, and if there’s one thing I’ve learned, it’s that Black Friday is when you’ll find the biggest savings on Apple devices, beating any other time of the year.
From AirPods and iPads to the Apple Watch and MacBook Air, November is when you’ll want to start looking for a laptop or headphones upgrade. Last year, I saw AirPods Pro drop to their lowest-ever price, iPads trimmed by more than £100 and Apple Watch models heavily discounted. With lots of new Apple tech released in the UK this month, including the iPhone 17 and AirPods Pro 3, I’m expecting to see older models with chunky discounts in this year’s Black Friday sales.
While Apple itself isn’t likely to offer savings directly, in the past, it has offered customers a gift card with their new buy. Nonetheless, third-party retailers are likely to have the best discounts, and I’ll have my eye on every single one, from Amazon and Currys to John Lewis and Argos. Keep scrolling for all my predictions about Black Friday 2025, the best Apple deals to expect and the offers available right now.
When will Apple Black Friday 2025 deals start?
Officially, Black Friday sales always land on the Friday after Thanksgiving in the US, which means this year they’ll kick off on Friday 28 November and run through to Cyber Monday on 1 December.
But that’s only half the story. Black Friday starts earlier and earlier every year. Once a three-day sale, it’s since morphed from a week-long event to a month-long sales extravaganza. Last year, Currys began its Black Friday sale at the beginning of November, Very’s sale kicked off in the second week of November, and Amazon’s Black Friday sale lasted for two entire weeks. I’m expecting even more brands and retailers to start earlier this year, so you’ll have even more time to save on Apple gear.
Best Apple deals to expect this Black Friday
While we won’t know what Black Friday Apple deals will arrive until November, I’ve got plenty of predictions. I’m expecting to see discounts land on all of Apple’s gear. Last year, AirPods Pro 2 dropped to their lowest-ever price (about £179), while the standard AirPods fell below £100. This year, you might see even bigger discounts, owing to the recent release of the AirPods Pro 3.
In 2024, I also saw savings of £80 to £100 for the iPad Air and 10th-generation iPad model, while the MacBook Air M2 tumbled by a huge £150 at some retailers. The Apple Watch Series 9 also received a £90 discount at Amazon. Now, with the launch of the Series 11, the Series 10 Apple Watch may also go down in price this November.
In terms of more recent Apple devices, the iPhone 17 probably won’t see any major price cuts so soon after launch, but carriers could offer some pretty appetising and competitive contract deals. If you’ve got a new tablet on your wishlist, the latest iPad 11th-generation is almost certainly going to be on offer, given it was already reduced in this summer’s Amazon Prime Day sale.
As mentioned above, while Apple doesn’t offer discounts on its tech, you’ll still be able to get a gift card in exchange for a purchase. In 2024, buyers could claim a gift card worth up to £160, with the biggest amounts reserved for MacBook Air models, including the 15in and 13in M3 versions. Other highlights included:
- A gift card worth up to £60 with an iPhone 15, iPhone 14 and iPhone SE purchase.
- A gift card worth up to £80 with an iPad Pro, iPad Air and iPad 10th-generation purchase.
- A gift card worth up to £60 with AirPods Max, AirPods Pro 2 and the AirPods 4.
- A £40 gift card with the Apple Watch SE, Apple TV 4K, HomePod and a range of Beats headphones.
- A £20 gift card with accessories such as the Magic Keyboard and Apple Pencil.
Why you can trust us to find the best Apple deals this Black Friday
As The Independent’s senior tech critic, I’m a dab hand at finding deals on the latest gadgets. In fact, I’ve been rounding up discounts and comparing offers since 2017. I track prices of Apple gear year-round, so I know when the AirPods Pro or the iPad 10th-generation have hit an all-tine low price, or when you should ignore a deceptively good price cut. I won’t feed you any dud deals when hunting down discounts this Black Friday.
The best early Black Friday Apple deals to shop now:
For more bargains, why not read our roundup of the best Black Friday phone deals to expect this year
