Black Friday is coming.
Sure, the November event may still be a speck of light on the horizon of your calendar, but with a busy few months ahead, it will be here before you know it.
A time to snap up high ticket items and Christmas gifts before the party season gets underway, the now-global event is known for jaw dropping discounts.
And the retailer who always seems to go above and beyond? Well, it's Amazon.
When is Black Friday 2025?
First up, when does the discount cannon actually fire? Black Friday always takes place on the final Friday of November, which this year is the 28th.
What Black Friday discounts can I expect?
Last year saw it all, from hundreds wiped off the price of smart TVs to up to 70 per cent off goods from Google, Silentnight, Fitbit and Ninja Kitchen. Start drawing up your wishlist now - come November, chances are most of it will fall under some kind of money-saving deal.
Why you can trust Standard Shopping’s Black Friday coverage
We have been reporting from the Black Friday frontline for nearly seven years now, so you can call us experts in this particular field. While there are thousands of deals flying around over Black Friday, you can count on us to wheedle out the best ones worth your hard-earned cash. We’ll feature products we’ve actually put through their paces to give you peace of mind.
Are there early deals ahead of the main sale?
At Amazon, you can always count on a bargain of some description. Before Black Friday even gets underway, the retail giant is throwing a two-day seasonal sale called Amazon Prime Big Deal Days. Get the lowdown here.
In the meantime, we’ve found the best products that have been reduced before sales season kicks off.
Shop now
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eufy Omni C20 Robot Vacuum Cleaner
Still vacuuming your own floors? Pah! It's time to recruit the robots to do the boring household chores. This robot vacuum will not only clean your floors of everyday dirt and grime, but it can mop too, offering a superior clean - and all without barely lifting a finger. It will also empty itself when the job is done. You'll wonder how you lived without it.
Was: £599
Buy now £398.98, Amazon
Moto Razr50 Koala Grey
A clamshell phone for modern users, Motorola's device boasts beautiful full-colour displays on both the external and internal displays, a next-gen 50 MP camera systemthe multidimensional sound of Dolby Atmos. Plus, with all-day battery, it will go as long as you do.
Was: £477.38
Buy now £449.49, Amazon
ELEMIS Pro-Collagen Cleansing Balm
The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.
The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.
Was: £48
Buy now £46.80, Amazon
Belkin 3-in-1 Slim MagSafe Wireless Charger
Best for: neat and tidy charging
Available in black and white, we love the fact that this simple tablet charging station offers compact and stylish charging wherever you roam. Thanks to MagSafe compatibility, this charging station delivers seamless alignment every time, so you won’t have to triple-check that your phone is sitting in the perfect spot for wireless overnight charging.
Was: £139.99
Buy now £99.99, Amazon
Philips 3000 Series Handheld Steamer
Best for: making steaming fun
If there’s one steamer that will bring you joy as you’re battling with stubborn creases, it’s Philips’ 3000 Series. Just look at it! Apart from the sweet lilac and turquoise colourway, it’s a handy travel size too. Who said steaming had to be boring?
Beyond aesthetics, though, it’s got a lot going for it. Not only does the handle fold up making it easily portable, but it boasts an easily refillable detachable water tank (which holds a reasonable 100ml) and heats up in just 30 seconds.
Above all, it creates a strong flurry of steam which helps to smooth even the most crumpled clothes. Whether you’re looking for a steamer to take on a trip or you’re looking to tick a fashion-obsessed friend off your Christmas gift list, this is the one for you.
Was: £39.99
Buy now £32.00, Amazon
Instant Pot Duo V2 7-in-1 Electric Pressure Cooker
Long story short: when Instant Pot first debuted in the US, they all sold out. So why the cult following? The Instant Pot is a multi-cooker that can perform seven jobs in one pot; electric pressure cooker, slow cooker, steamer, rice cooker, yogurt maker, sauté pan, and warming pot.
Easy to use, easy to clean, just whack a bunch of veg, meat or lentils into the pot as you leave for work and come home to a hard earned meal you didn’t have to cook. The hype is real.
Was: £89.99
Buy now £74.99, Amazon
When does Black Friday end?
The sale carries on all weekend, typically rounding up on the following Monday, a day that has become to be known as Cyber Monday. This is a day reserved for tech discounts, hence the name.
In 2025, Cyber Monday falls on December 1.
Why is it called Black Friday?
The origins are shady. Some claim it’s related to the traffic smog from cars clamouring to get to physical sales, while others say it’s deemed black because the savings won’t push you into your overdraft. Whatever the reason, the name has stuck and now Black Friday is a global phenomenon.
