Black Friday is coming.
Sure, the November event may still be a couple of weeks off, but it will be here before you know it.
A time to snap up high ticket items and Christmas gifts before the party season gets underway, the now-global event is known for jaw dropping discounts. And the retailer who always seems to go above and beyond? Well, it's Amazon.
When is Black Friday 2025?
First up, when does the discount cannon actually fire? Black Friday always takes place on the final Friday of November, which this year is the 28th.
What Black Friday discounts can I expect?
Last year saw it all, from hundreds wiped off the price of smart TVs to up to 70 per cent off goods from Google, Silentnight, Fitbit and Ninja Kitchen. Start drawing up your wishlist now - come November, chances are most of it will fall under some kind of money-saving deal.
Why you can trust Standard Shopping’s Black Friday coverage
We have been reporting from the Black Friday frontline for nearly seven years now, so you can call us experts in this particular field. While there are thousands of deals flying around over Black Friday, you can count on us to wheedle out the best ones worth your hard-earned cash. We’ll feature products we’ve actually put through their paces to give you peace of mind.
Are there deals ahead of the main sale?
At Amazon, you can always count on a bargain of some description. We’ve found the best products that have been reduced before it all kicks off.
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Black Friday 2025: Best early deals and discount to expect in the sale
Best Black Friday deals at Space NK: Augustinus Bader, Dr. Jart, Sol De Janeiro and more
Early Black Friday deals live now at Harvey Nichols: Stella McCartney, Zimmermann, GANNI and more
Best Black Friday deals on designer fashion: Levi's, Victoria Beckham, Mulberry and more
Best early Black Friday menswear deals at Mr Porter: Great discounts across top designers
Best early Black Friday deals on high street fashion: women's, men's and kids
JW PEI Women's Hana Mini Tote Bag
If you’ve been feeling it’s time to get rid of your tatty totes, your new investment piece is waiting at Amazon. This JW Pei beauty comes with top handles and a longer strap, so you can hold it or wear it crossbody. The tan version is also on sale for the same reduction.
Was: £100
Buy now £85.00, Amazon
ELEMIS Pro-Collagen Cleansing Balm
The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.
The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.
Was: £48
Buy now £37.44, Amazon
Apple iPad 11-inch
A device that needs no introduction, Apple’s iPad is a tried-and-tested winner. Whether you’re upgrading your old tablet or it’s your first, this is a solid choice.
Was £329
Buy now £299.00, Amazon
Samsung Galaxy Z Flip7 FE AI Phone
The fan edition of one of this year’s biggest phone drops can now be yours for 23% off the RRP. Samsung’s latest Flip model comes with all the top specs you’d hope for in a device of such standing: think 50MP camera, 256GB of storage and a processor that runs as smooth as butter.
Was: £909
Buy now £699.00, Amazon
Dyson OnTrac™ wireless headphones
Dyson’s cans offer as an elite audio experience as you’d expect, delivered with the future-forward style for which the brand is famous. There’s active noise cancellation, 55 hours of battery life and superfast charging. But the best feature? The near 30% off price reduction.
Was: £449
Buy now £320.29, Amazon
Dyson WashG1 wet floor cleaner
Best for: dealing with wet and dry mess
Designed to clean hard floors such as laminate, vinyl and sealed wood floors with nothing but tap water, the WashG1 will retire your mop and bucket for good.
Counter-revolving rollers glide across the room and under heavy furniture picking up dry and wet mess quickly and efficiently. Dry dirt is collected into a tray, while dirty water empties into a separate tank, so you’re only ever cleaning with fresh water - perfect if you’re trying to avoid harmful chemicals in a house with pets and kids.
The vacuum can clean right up to wall edges when used side-on, erasing everything from accidental food and drink spills to stubborn stains with three levels of water hydration. All that is left behind is a thin film, which dries quickly so that you’re not saturating floors in water for long periods.
Dyson’s vacuum even has a self-cleaning mode to keep the appliance in good working condition, ready for the next clean.
Was: £599.99
Buy now £399.00, Amazon
Samsung Galaxy S25 Ultra
Samsung’s S25 line has dropped, a family comprised of three devices: the S25, the S25+ and the largest of the lot, the S25 Ultra.
The biggest - and most expensive - S25 Ultra is the superlative option. Design-wise, it appears to be simply a refinement of last year's S24 series.
The Ultra sports slimmer bezels and flatter edges making the screen feel bigger, but you can still use it one-handed - useful if you're juggling keys/ a dog lead/ fresh copy of The Standard in the other. It's 14g lighter than its predecessor and comes with a built-in stylus for precision writing, photo editing and selecting. And much-acclaimed features like Live Translate and Circle to Search are all present and correct.
So what’s new? Summarised personal briefings, delivered morning, afternoon and evening, which can be tweaked with headlines from your most-read news outlets, traffic updates, weather, health metrics and more so you can prepare or review your day in one hub depending on the hour.
But the biggest change is the beefed-up Galaxy AI. By combining Google’s Gemini AI with Samsung’s virtual assistant Bixby, the tech brand allows you to conjure a smart connect-the-dots feature that works across apps.
While Gemini adopts the role of the all-knowing Internet-powered sage answering almost any flavour of question you can chuck at it - philosophical or practical - pairing it with Bixby takes things one step further. Tap the on/off button and ask for all the season’s Premier League fixture timings or a list of local charity shops, then get Bixby, which does the in-app organising, to add them to your calendar or maps as required. Et voila! A personalised viewing schedule or shopping route just by saying it out loud.
Samsung will support the phone with updates for seven years, presumably eliminating the slowing down and lagging that we’ve come to expect from older phones. So while the RRP might cause eye-widening initially, if you hang onto the handset for seven years, it starts to look like a sound investment.
Was: £1349
Buy now £1099.00, Amazon
KODAK Luma 150 Pocket Projector
Imagine packing a cinema-sized screen into your bag. No, not a feat only managed by the Wizarding World, but a real possibility thanks to Kodak. The tech brand has this pocket-sized projector, which can cast content onto a flat surface from your phone.
Was: £269.99
Buy now £261.99, Amazon
Philips 3000 Series Handheld Steamer
Best for: making steaming fun
If there’s one steamer that will bring you joy as you’re battling with stubborn creases, it’s Philips’ 3000 Series. Just look at it! Apart from the sweet lilac and turquoise colourway, it’s a handy travel size too. Who said steaming had to be boring?
Beyond aesthetics, though, it’s got a lot going for it. Not only does the handle fold up making it easily portable, but it boasts an easily refillable detachable water tank (which holds a reasonable 100ml) and heats up in just 30 seconds.
Above all, it creates a strong flurry of steam which helps to smooth even the most crumpled clothes. Whether you’re looking for a steamer to take on a trip or you’re looking to tick a fashion-obsessed friend off your Christmas gift list, this is the one for you.
Was: £39.99
Buy now £32.00, Amazon
Instant Pot Duo V2 7-in-1 Electric Pressure Cooker
Long story short: when Instant Pot first debuted in the US, they all sold out. So why the cult following? The Instant Pot is a multi-cooker that can perform seven jobs in one pot; electric pressure cooker, slow cooker, steamer, rice cooker, yogurt maker, sauté pan, and warming pot.
Easy to use, easy to clean, just whack a bunch of veg, meat or lentils into the pot as you leave for work and come home to a hard earned meal you didn’t have to cook. The hype is real.
Was: £89.99
Buy now £74.93, Amazon
Oral-B iO3 Electric Toothbrush
Brushing too hard is a common mistake when using an electric toothbrush, but Oral-B has addressed this issue with a built-in pressure sensor in the i03 toothbrush. It also features a timer, allowing you to know exactly when your two minutes are up, and it will flash red when the battery is nearly depleted. Choose from three cleaning modes: Daily Clean, Sensitive, and Whitening for a dentist-like clean every day.
Was: £160
Buy now £64.99, Amazon
Ring Battery Video Doorbell + Ring Outdoor Camera Battery
This deal bundles a smart doorbell with an outside security camera to beef up your home security this winter. Installation is easy - yes, even for DIY-phobes - and you can monitor your doorstep from your phone, making it especially useful if you're out of the area.
Was: £179.98
Buy now £169.99, Amazon
Kindle Paperwhite (2024 Release)
It’s a small discount, but bookworms will jump on the chance to own the newest Kindle Paperwhite device for less.
Was: £224.97
Buy now £202.47, Amazon
Amazon Fire TV 43-inch 4-series 4K UHD smart TV
Get Christmas viewing sorted for less thanks to this deal from Amazon. It’s Fire TV is currently discounted, meaning you can enjoy Smarter viewing for a snip of the price.
Was: £429.99
Buy now £269.99, Amazon
When does Black Friday end?
The sale carries on all weekend, typically rounding up on the following Monday, a day that has become to be known as Cyber Monday. This is a day reserved for tech discounts, hence the name.
In 2025, Cyber Monday falls on December 1.
Why is it called Black Friday?
The origins are shady. Some claim it’s related to the traffic smog from cars clamouring to get to physical sales, while others say it’s deemed black because the savings won’t push you into your overdraft. Whatever the reason, the name has stuck and now Black Friday is a global phenomenon.
