A Bangkok gelato shop is facing backlash online after a customer said she bit into a shard of glass hidden in her ice cream, cutting her tongue and cheek.
The customer posted on Facebook July 19 that on June 14 she bought two PARAMETER gelatos, including a nut flavour, at 259 baht each.
While eating, she encountered something unusually hard and at first assumed it was another peanut. Her friend then noticed blood in her mouth. When she spat it out, she found a piece of glass roughly the size of a peanut and realised she had already swallowed part of it.
The shop, located in Siam Paragon, reportedly inspected the ice cream immediately and advised her to seek medical attention. Doctors found minor cuts to her tongue and inner cheek and administered a tetanus shot as a precaution, noting that the glass had been chewed finely enough to avoid deeper injury.
The customer said she was less upset by the incident itself than by the shop's response, which she felt was limited to a refund and reimbursement of medical expenses.
In a LINE screenshot captured by the customer, the shop said that one of the employees accidentally dropped a glass during service.
In a statement, PARAMETER's management apologised "sincerely" for the incident, saying it recognised the impact on customer trust.
The shop said it was reviewing and upgrading safety measures across its service process, including glassware handling, pre-serving checks, standard operating procedures and staff training, to prevent similar incidents. It thanked customers for their trust and feedback, calling the episode "an important lesson."
Separately, PARAMETER has faced criticism on social media over a response by Krit Sripoomseth, who describes himself as a chef and is a former actor, about the dessert's prices (159 to 299 baht for 90 to 100 grammes of gelato), in which he said Thai consumers need to change their mindset or they will continue settling for poor-quality products.