Audi has apologised for an advert showing a young girl leaning on the front a car while eating a banana.
Initially the German carmaker posted the image as an advertisement for the Audi RS 4 Avant.
However, it soon attracted criticism with some Twitter users calling it "provocative".
Announcing their decision to remove the image from their advertising campaign, Audi said an internal investigation has been launched.
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A spokesperson wrote on Twitter: "We hear you and let’s get this straight: We care for children.
"The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system.
"That’s why we showcased it with various family members for the campaign.
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"We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology.
"That was a mistake! Audi never intended to hurt anyone’s feelings. We sincerely apologise for this insensitive image and ensure that it will not be used in future.
"We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case."
