Apple unveils iPhone 13 along with new Apple Watch, iPad and iPad Mini
After months of rumours and speculation, Apple has lifted the lid on its eagerly anticipated new iPhone 13 smartphone range.
Just like last year, the Cupertino-based firm is bringing four new devices to stores which are the iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max.
Apple CEO Tim Cook and his team also unveiled a redesigned Apple Watch Series 7, a totally overhauled iPad Mini and a new ninth-generation iPad.
There are plenty of changes coming to the new iPhones including an improved A15 Bionic processor, much better battery life and even sharper pictures thanks to huge updates to the rear camera system.
The improved lenses have been moved into a diagonal pattern on the rear camera mount.
The wide-angle lens gets the impressive image stabilisation that was found on last year's 12 Pro model.
The OLED XDR screen has also been upgraded on both phones which should mean brighter colours and much richer blacks.
And the firm promises an extra 90 minutes of battery life thanks to efficiencies from the superfast A15 Bionic processor.
Apple has reduced the notch meaning there's more space for your content.
Like last year’s models, the new iPhones can connect to the latest 5G data speeds and are IP68 water-resistant.
The phone will be running iOS 15 which becomes available as a free software update from Monday, September 20.
While the new iPhone 13 Pro and iPhone 13 Pro Max have 120Hz OLED displays, enhanced camera features and a new Sierra Blue colour.
iPhone 13 Pro and 13 Pro Max introduce HDR 4.0 to enable you to capture more detail in extreme lights – like when shooting into the sun, for example.
Apple is also allowing users to sync their own style across the various modes in the Camera app, including Portrait Mode and Time-lapse. Once you've made your adjustments, these will be ready instantly the next time you launch the Camera app.
For example, if you prefer warmer tones in your images, you can tell your iPhone to prioritise these attributes when shooting via Photographic Styles.
This means users won't have to constantly jump into the Edit features to make the same adjustments each time they are capturing shots.
Cinematic Mode allows iPhone owners to rack focus – a Hollywood technique that shifts the blur to reveal new details or prioritise one character over another. It can also be used to keep the background blurred until a character walks into frame and in-focus.
Once you finish shooting in Cinematic Mode, you can adjust the amount of blur – or change the subject in-focus – in the Edit mode too.
A software update will bring the ability to shoot and edit in 4K ProRes video at some point later this year, the company said.
Pricing and availability
iPhone 13 and iPhone 13 mini will be available in Pink, Blue, Midnight, Starlight, and (PRODUCT)RED in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities.
Irish customers can pre-order on Friday, September 17, with in store availability beginning Friday, September 24.
Customers can get iPhone 13 for €929 before trade-in, and iPhone 13 mini for €829 before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations.
iPhone 13 Pro and iPhone 13 Pro Max will be available in Graphite, Gold, Silver, and Sierra Blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.
Customers can pre-order iPhone 13 Pro and iPhone 13 Pro Max on Friday, September 17 with availability beginning Friday, September 24.
The iPhone 13 Pro costs from €1,179 before trade-in and iPhone 13 Pro Max is from €1,279 before trade-in.