Apple TV knows how the game is played, and in the world of streaming the biggest way to secure success is to reel in some big stars. Apple already had some sort of good relationship going with Anya Taylor-Joy after last year's The Gorge, which did some seriously striking numbers. Now they're teaming up again, on Lucky, which got its first proper trailer this week.
After my first watch of that trailer, which I've embedded below, I would have fairly confidently bet on the project being a movie, since it looks really high-budget and interesting visually, but we're in lucky. It's actually a series, which means we'll get way more runtime to enjoy if it ends up being a hit when it arrives on 15 July.
Taylor-Joy looks like she's very much the star at the centre of this show, rather than it being more of an ensemble piece. She plays Lucky, who's grown up in a fairly unconventional way, being trained up by her father (Timothy Olyphant) to run cons and get away with some seriously big scores.
She isn't all that keen on keeping up a life of crime, and might even be tempted to get out and go straight, but that wish gets a lot more complicated when she wakes up one morning to find her husband missing, and their latest batch of cash missing. That husband's mother just happens to be a crime boss in her own right, played by Annette Bening, and she seems not to be too fond of Lucky.
It's fairly clear from the way the trailer unfolds that this will all add up to Lucky going on the run, whether she's just trying to keep her head above water, or whether she's got a plan to get the money she lost back, and find her husband at the same time. With the FBI on her tail as well as the mob, she's got a lot to juggle.
Luckily, Taylor-Joy looks like she's putting in another highly committed performance, and it seems quite action-packed too. We see car chases, foot chases, gunfights and more. That makes me hope this could be a proper hit for Apple TV, at a time when there's not actually all that much to watch.
