Consumer electronics giant Apple on Tuesday announced that it will hold its fall product launch event on Sept. 9 at 10 a.m. Pacific time. The iPhone 17 lineup, including a superthin model, will headline the event. Apple stock rose on the news.
In a post on social media website X, Chief Executive Tim Cook said, "Get ready for an awe dropping #AppleEvent on Tuesday, September 9!"
If Apple follows its usual pattern, the iPhone 17 handsets will be available for preorder on Sept. 12 and in stores on Sept. 19.
Analysts expect Apple to introduce an ultrathin smartphone, likely called the iPhone Air, along with iterative hardware changes to its standard and Pro handsets. The new models will feature improved processors, cameras, displays and other components.
Apple's smartphone event follows similar product launches from Samsung and Alphabet's Google, which both introduced folding, big-screen handsets. Apple is rumored to be working on a folding iPhone for release late next year.
Apple Stock Is Consolidating
On the stock market today, Apple stock climbed 1% to close at 229.31.
On Monday, BofA Securities analyst Wamsi Mohan said Apple stock could fall after the Sept. 9 product reveal. He called it a possible "sell-the-news event."
In addition to the iPhone 17, Apple could announce new smartwatches and AirPods wireless earbuds, he said.
Apple stock is in a 35-week consolidation pattern with a buy point of 260.10, according to IBD MarketSurge charts.
Apple stock has an IBD Composite Rating of 79 out of 99, according to IBD Stock Checkup. IBD's Composite Rating combines five separate proprietary ratings into one easy-to-use rating. The best growth stocks have a Composite Rating of 90 or better.
Follow Patrick Seitz on X at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.
