Apple (AAPL) has recently faced harsh criticism from its consumers, from botched software updates to privacy concerns over its big investment in artificial intelligence. However, the physical appearance of Apple’s beloved iPhone is one of the company's most talked-about issues.
Many loyal Apple fans have flagged that little to no significant changes have been made to Apple's iPhone design over the past few years despite the release of several new models.
Related: A brand-new Apple product is facing a grim future amid low sales
The last two major design changes to the product were in 2020 when Apple introduced the iPhone 12 Pro, which included three camera lenses on the back of the phone; this was a major upgrade that became the norm for future iPhones.
In 2022, Apple introduced its Dynamic Island for iPhone, a pill-sized secondary display that previews notifications at the top of the device’s screen.
When Apple introduced the iPhone 15 last year, the phone design looked identical to the iPhone 14 with no major changes. Apple’s upcoming iPhone 16 will also reportedly have only minor tweaks and look similar to the iPhone 15.
But now, Apple allegedly plans to go in a different direction when designing future iPhones and other products.
Apple iPhone to get a new design
According to a new report from Bloomberg, Apple plans to make “a new class of Apple devices that should be the thinnest and lightest products in their categories across the whole tech industry.”
Apple is reportedly aiming to make its iPhone 17, which is expected to be released in 2025, “significantly skinnier.” It is also planning to slim down its Apple Watch and MacBook Pro.
Apple’s unveiling of its iPad Pro in May, which is the ‘thinnest Apple product ever' at 5.3 mm, gave a solid preview of what future products from the company will look like.
The change comes after Apple slightly thickened its products to accommodate multiple cameras and allow more battery life.
More Technology:
- Police warn parents about a dangerous new iPhone feature
- Google to start deleting inactive accounts this week
- Major dating apps are yanking their ads from Meta for a disturbing reason
Apple's battle with low sales
The shift to thinner and lighter products comes after Apple reported a 4% revenue decline year-over-year during the second quarter of 2024.
Related: Analysts adjust Apple stock outlook after Developers Conference
Product sales also declined by 9.5% during the quarter, with iPhone sales shrinking by 10.5%.
Amid declining sales, Apple recently announced a partnership with OpenAI, which will implement several new AI features in Apple’s products.
The new features, called Apple Intelligence, will help users communicate better with enhanced writing and image tools. Siri will also have “richer language-understanding capabilities,” and ChatGPT, a virtual AI assistant, will also be integrated into Apple’s systems.
Related: Veteran fund manager picks favorite stocks for 2024
