Amazon.com Inc. (NASDAQ:AMZN) subsidiary Ring has introduced a new feature, Video Descriptions, powered by Gen AI, to enhance home security.
What Happened: The new feature, Video Descriptions, utilizes generative AI (Gen AI) to provide detailed alerts, distinguishing between urgent and everyday activities at a glance. This feature is currently available in beta for Ring Home Premium subscribers in the U.S. and Canada, according to an official announcement on Thursday.
Ring’s founder, Jamie Siminoff, stated that the company is leveraging the potential of Gen AI to shift more of the home security responsibility to Ring’s AI. Jamie further said, "Simultaneously, we will be adding custom anomaly alerts, which generate alerts only when something happens on your property that is an anomaly to your property.”
Once enabled, the Video Descriptions feature will provide text descriptions of the motion activity captured by Ring doorbells and cameras, offering real-time details of the events. The descriptions are designed to be concise, allowing users to quickly determine if the activity requires their attention.
Ring also plans to combine multiple motion activities into a single alert and generate alerts only when something unusual happens on the user’s property.
Video Descriptions is currently being rolled out in beta to Ring Home Premium subscribers in the U.S. and Canada and can be enabled through the Ring app. The feature is compatible with all currently available Ring doorbells and cameras.
Why It Matters: The integration of AI in home security systems is becoming increasingly common. In June, Microsoft Corporation (NASDAQ:MSFT) integrated OpenAI’s Sora model into its Bing app, allowing users to generate videos from text for free. This move by Ring further solidifies the trend of AI-powered home security solutions.
Price Action: On Thursday, Amazon (AMZN) closed at $217.12, up by 2.42% on the day. In after-hours trading, the stock rose slightly to $218.18, representing a 0.49% gain.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Markus Mainka / Shutterstock.com
