Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Abha Shah

Amazon Prime Big Deal Days beauty deals 2025: Shop epic discounts on the best products

The rumours have been confirmed: Amazon has announced the return of its Big Deal Days event in October.

The sale is set to run from October 7 until October 8, giving keen shoppers 48 hours to bag deals across everything from home and garden goods, tech essentials, and beauty.

The retail giant has confirmed that brands like ghd, Philips, Dyson, Revlon and Aveeno will be in the mix, meaning you can restock your beauty cabinet for much less - welcome news for anyone gearing up for the party season ahead.

When does Amazon’s sale start?

Expect deals to start landing from 00.01am on October 7, running all the way through until 23.59pm on October 8. Mark your diaries!

Can anyone join in?

Afraid not - this sale is for Prime membership holders only. You must have a Prime account to take advantage of the bargains, so if you haven’t signed up yet, now is the time.

The good news is that Amazon offers free 30-day trials, so you won’t have to stump up any cash.

Just sign up, scoop the offers on show and close the account before your trial period ends.

Is Amazon Prime worth the price?

As a six-years-going-strong accountholder, I can honestly say it’s one of my most used subscriptions. I don’t just use Prime for fast deliveries - although it helps to get Next Day drop offs if I’ve forgotten right before a big trip.

Membership unlocks some great services and perks, like Prime Video (home of the viral The Summer I Turned Pretty), Amazon Music for the latest music and podcasts, Amazon Reading to get lost in a good read or your favourite magazine. If you’re into gaming, there’s even Amazon Twitch, a humungous gaming portal. All this for £8.99 - a bargain at any time of year.

How much does membership cost?

Since we’re on the subject, let’s do the maths. Prime membership works out to just 26p a day if you pay the annual fee of £95 - how’s that for value? If that’s too much to part with all at once, the rolling £8.99 a month could be a more manageable option.

Again, you can sign up for the free trial first for a commitment-free taste of the Prime life before you decide what to do - and bag October’s mega deals while you’re at it.

Are there beauty deals live now?

This is Amazon we’re talking about, where a great deal is never far off. Whether you’re looking for a cult K-Beauty toner, luxurious moisturiser or hair mousse that will send your strands into another postcode, there’s plenty to add to basket right now.

While we wait for the October 7 kick off, here are the best deals on beauty and grooming products to shop at Amazon.

Shark SmoothStyle Heated Brush and Comb

Everyone deserves good hair days. Shark's hot brush, the SmoothStyle, can be used on both wet and dry hair, using three temperatures to tame locks, add volume and leave it with a mirror shine. The supersized brush means Hollywood-worthy curls are never far away.

The tool is blissfully light at less than 1kg and comes with a carry case so they can pack it for trips away too.

Was: £99.99

Buy now £50.01, Amazon

ELEMIS Pro-Collagen Cleansing Balm

The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.

The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.

Was: £48

Buy now £46.80, Amazon

SOL DE JANEIRO Collagen Boosting Beija Flor Elasti-Cream Body Cream

There’s a reason that Sol de Janeiro has become one of the hottest bodycare brands since launching in 2015 – the products are just so good. This collagen-boosting cream is no exception, which will leave your skin feeling both softer and firmer.

Was: £48

Buy now £36.00, Amazon

Clarins NEW Double Serum

The cult favourite is back and improved. Clarins has upped the ante on its Double Serum packing more anti-ageing wonders into the face serum. Expect 24 hour hydration, smoother, brighter skin and smaller pores.

Was: £118

Buy now £100.30, Amazon

Medik8 C-Tetra

An antioxidant (such as Vitamin C) to protect against free radicals is a key part of supporting skin and this serum is my favourite. It sinks straight in and gives good results on brightening and evening out skin tone and can help with fine lines too.

Was: £42

Buy now £37.80, Amazon

Germaine de Capuccini Royal Jelly Comfort Cream Pro-Resilience

Each and every one of Germaine de Capuccini’s products feels luxurious. This one, in particular, is ultra-nourishing, repairing and firming. Three for the price of one.

Was £52

Buy now £48.60, Amazon

La Roche-Posay Anthelios Uvmune 400 Invisible Fluid SPF50+ Sun Cream 50ml

Dermatologist-approved French pharmacy brand La Roche-Posay is here to save your skin from the ageing effects of the sun. Known for a high-quality, light, and affordable formula, the brand’s facial SPF offers ultra protection against harmful rays, including UVA, UVB, and Ultra Long UVA. Plus, it won’t leave you looking greasy.

Buy now £12.07, Amazon

Olaplex No.4 Bond Maintenance Shampoo

Olaplex isn’t just the name to know for the locks that grow naturally from your head: it’s also a winning choice for hair extensions. The brand’s No.4 Bond Maintenance Shampoo hydrates and nourishes your tresses as it cleanses, using its patented bond-building technology to improve hair’s manageability, softness and visible strength.

Ideal for stressed strands that have been exposed to frequent colouring, bleaching, chemical treatments and heat styling, the shampoo delivers moisture without weighing your lengths down and helps to protect against future breakage.

Was £28

Buy now £18.90, Amazon

Murdock London Sea Salt Spray

Murdock London is one of the top brands for hair styling products. Case in point: this sea salt spray. If you’re ever in need of more volume or moisture, this will be your saving grace – and it’s even suitable for all hair types.

Was £20

Buy now £19.35, Amazon

Urban Decay Naked Basics Eyeshadow Palette

Urban Decay’s Naked Basics Eyeshadow Palette has everything you need for a fresh cool-girl finish – and it’ll stay on from morning until night.

Was £28.50

Buy now £21.00, Amazon

ELEMIS Superfood Glowy Primer

One part makeup, one part skincare, Elemis’ Superfood Glowy Primer will give your skin the vitamins it needs for a radiant complexion while prepping it for an even makeup look.

Was £46

Buy now £38.40, Amazon

Marc Jacobs Daisy Eau de Toilette 50ml

Perhaps Marc Jacobs’ most iconic fragrance, Daisy is one of the scents you can rarely get in the sale. But it seems Amazon Prime Day is an exception, seeing as it’s now a third off.

Was: £62.50

Buy now £41.99, Amazon

Array Array Array
Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.