Amazon‘s Big Deal Days sales event is here!
It’s running from today, October 7, until October 8, giving keen shoppers 48 hours to bag deals across everything from home and garden goods, tech essentials, and beauty.
The retail giant has confirmed that brands like ghd, Philips, Dyson, Revlon and Aveeno will be in the mix, meaning you can restock your beauty cabinet for much less - welcome news for anyone gearing up for the party season ahead.
When does Amazon’s sale end?
Deals will run all the way until 23.59pm on October 8.
Can anyone join in?
Afraid not - this sale is for Prime membership holders only. You must have a Prime account to take advantage of the bargains, so if you haven’t signed up yet, now is the time.
The good news is that Amazon offers free 30-day trials, so you won’t have to stump up any cash.
Is Amazon Prime worth the price?
As an accountholder of over six years, I can honestly say it’s one of my most-used subscriptions. I don’t just use Prime for fast deliveries - although it helps to get Next Day drop offs if I’ve forgotten right before a big trip.
Membership unlocks some great services and perks, like Prime Video (home of the viral The Summer I Turned Pretty), Amazon Music for the latest music and podcasts, Amazon Reading to get lost in a good read or your favourite magazine. If you’re into gaming, there’s even Amazon Twitch, a humungous gaming portal. All this for £8.99 - a bargain at any time of year.
Are there beauty deals live now?
Whether you’re looking for a cult K-Beauty toner, luxurious moisturiser or hair mousse that will send your strands into another postcode, there’s plenty to add to basket right now that the sale has started.
Find the best deals on beauty and grooming products to shop right now at Amazon.
Dyson Airwrap i.d.™ Multi-Styler and Dryer
Bag the Airwrap i.d. for less than it cost in July 2025, when Amazon held its official Prime Day sale.
Though £359.99 isn’t exactly cheap, it’s the lowest price we’ve seen on Amazon since the hair tool launched (in July’s Amazon Prime Day sale, it was £399.99). And, trust us when we tell you it’s well worth the investment.
It comes with a fast-yet-safe dryer, a wide-tooth comb to shape and lengthen, a wave diffuser for definition, a smoothing brush if you’re styling it straight and, of course, the brand’s trademark conical Airwrap barrel.
Was: £479.99
Buy now £359.99, Amazon
Grace & Stella Under Eye Mask
With party season well on the way, you’ll need an antidote to the late nights. Enter: Grace & Stella’s Under Eye Masks, which help with puffiness and dark circles.
Was £19.95
Buy now £9.95, Amazon
Shark Cryo Glow LED Anti-Ageing and Blemish Repair Mask
As a beauty editor, my housemates have become accustomed to the various face adornments I’m typically trialling — but Shark’s Robocop-gone-wrong Cryo Glow made them jump out of their skin. Unlike the typical flexible silicone, the LED face mask has a hard shell that shields a wealth of features.
The Cryo Glow mimics a professional treatment with four personalised programs. The 160 LEDs flit between three wavelengths — blue and the dermis-reaching red and infrared light — depending on the routine. But where it stands out is its use of Insta Chill Technology. Under the eyes are chill pads that are immediately cooling on dark circles — even without turning on the device. Once up and running, they feel as cold as ice to depuff bags with three levels of intensity.
The results are immediate, but consistency is key, with the brand suggesting daily use for a minimum of eight weeks. Each treatment in the program is up to eight minutes long. I tested the Blemish Repair. My skin felt cleaner, clearer and smoother. Then it’s a case of maintenance; Skin Sustain cuts the program down to just four minutes to boost the complexion.
Was: £299.99
Buy now £269.99, Amazon
CeraVe Moisturising Cream, Face & Body
CeraVe is one of the most popular skincare brands going – for good reason. It works on nearly every skin type, even sensitive. Its no-frills approach makes the entire skincare process easy, from cleansing to moisturising. And its science backed formulas actually work. Why not give it a go while it’s in the sale?
Was £17
Buy now £10.96, Amazon
Baylis & Harding Goodness Oud, Cedar and Amber Body Wash
Three luxury body washes for just over a fiver – it would be rude not to.
Was £12
Buy now £6.68, Amazon
Marc Jacobs Daisy Eau de Toilette 50ml
Perhaps Marc Jacobs’ most iconic fragrance, Daisy is one of the scents you can rarely get in the sale. But it seems Amazon Prime Day is an exception, seeing as it’s now a third off.
Was: £62.50
Buy now £41.99, Amazon
SOL DE JANEIRO Collagen Boosting Beija Flor Elasti-Cream Body Cream
There’s a reason that Sol de Janeiro has become one of the hottest bodycare brands since launching in 2015 – the products are just so good. This collagen-boosting cream is no exception, which will leave your skin feeling both softer and firmer.
Was: £48
Buy now £36.00, Amazon
Olaplex No.4 Bond Maintenance Shampoo
Olaplex isn’t just the name to know for the locks that grow naturally from your head: it’s also a winning choice for hair extensions. The brand’s No.4 Bond Maintenance Shampoo hydrates and nourishes your tresses as it cleanses, using its patented bond-building technology to improve hair’s manageability, softness and visible strength.
Ideal for stressed strands that have been exposed to frequent colouring, bleaching, chemical treatments and heat styling, the shampoo delivers moisture without weighing your lengths down and helps to protect against future breakage.
Was £28
Buy now £21.00, Amazon
Panasonic MOISTURE+ and Mineral EH-NA0J Hair Dryer
Best for: caring for scalp, skin and hair
Panasonic’s EH-NA0J is the latest addition to the company’s nanoe hair-drying stable. It features a wide mouth and intelligent sensing technology to protect hair from excessive heat, while simultaneously flooding hair with moisture to leave it shiny, healthy and swishy soft. The tool comes with four modes to protect not just your hair but the scalp and skin too.
Sold with a diffuser and directing nozzle, it’s lightweight and compact enough to take on trips but offers 1600W in power, much more than most travel hair dryers.
It is on the spenny side though, especially when Panasonic offers slightly older models with nanoe tech for a lot less.
Was: £289.99
Buy now £199.99, Amazon
ELEMIS Pro-Collagen Cleansing Balm
The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.
The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.
Was: £48
Buy now £37.04, Amazon
Medik8 C-Tetra
An antioxidant (such as Vitamin C) to protect against free radicals is a key part of supporting skin and this serum is my favourite. It sinks straight in and gives good results on brightening and evening out skin tone and can help with fine lines too.
Was: £42
Buy now £33.60, Amazon
La Roche-Posay Anthelios Uvmune 400 Invisible Fluid SPF50+ Sun Cream 50ml
Dermatologist-approved French pharmacy brand La Roche-Posay is here to save your skin from the ageing effects of the sun. Known for a high-quality, light, and affordable formula, the brand’s facial SPF offers ultra protection against harmful rays, including UVA, UVB, and Ultra Long UVA. Plus, it won’t leave you looking greasy.
Was: £20.02
Buy now £10.68, Amazon
Biodance Collagen Gel Toner Pads
One of the more unusual toner pads on the market thanks to their jelly-like consistency, Biodance’s Collagen Toner Pads are often used on the go as miniature sheet masks for a targeted collagen boost in problem areas.
Formulated with 10 per cent collagen water that is absorbed by the skin faster than traditional extract, these pads are marvellously refreshing and leave skin looking irresistibly bouncy, dewy and full of life.
Was: £20
Buy now £13.87, Amazon
Calvin Klein Eternity For Men
Counted as one of the bestselling fragrances on Amazon, Calvin Klein’s Eternity is a stone-cold classic. The EDT for men is packed with fresh notes - think bergamot, geranium and moss. It’s not overpowering, nor will it blow away in a breeze, offering medium longevity that’s ideal for office days or casual events.
Was: £79
Buy now £39.75, Amazon
Murdock London Sea Salt Spray
Murdock London is one of the top brands for hair styling products. Case in point: this sea salt spray. If you’re ever in need of more volume or moisture, this will be your saving grace – and it’s even suitable for all hair types.
Was £20
Buy now £14.51, Amazon
Urban Decay Naked Basics Eyeshadow Palette
Urban Decay’s Naked Basics Eyeshadow Palette has everything you need for a fresh cool-girl finish – and it’ll stay on from morning until night.
Was £28.50
Buy now £17.88, Amazon
haruharu wonder Black Rice Probiotics Barrier Essence
Infused with haruharu wonder’s star ingredient, black rice probiotics, this essence is formulated to nourish and strengthen the skin barrier through a signature 3:1:1 ratio of ceramides, cholesterol and fatty acids. The result? An instantly plump, firm and dewy complexion.
Was: £24.57
Buy now £15.29, Amazon
Germaine de Capuccini Royal Jelly Comfort Cream Pro-Resilience
Each and every one of Germaine de Capuccini’s products feels luxurious. This one, in particular, is ultra-nourishing, repairing and firming. Three for the price of one.
Was £52
Buy now £37.80, Amazon
How much does Amazon Prime membership cost?
Since we’re on the subject, let’s do the maths. Prime membership works out to just 26p a day if you pay the annual fee of £95 - how’s that for value? If that’s too much to part with all at once, the rolling £8.99 a month could be a more manageable option.
Again, you can sign up for the free trial first for a commitment-free taste of the Prime life before you decide what to do - and bag October’s mega deals while you’re at it.
