Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Chronicle Live
Chronicle Live
Elle May Rice & Chantelle Heeds

Aldi Specialbuy £7 perfume 'identical' to Jo Malone scent described as 'bargain in a bottle'

Aldi shoppers have rushed to praise its £7 Specialbuy perfume. The scent has been described as being 'identical' to a Jo Malone scent which costs £110 for 100ml.

The budget retailer updates its SpecialBuy offering every Thursday and Sunday - with shoppers often waiting with anticipation to find out what bargains are up for grabs. Many have praised the new perfume - called Ladies' Eau De Parfum No. 11.

No. 11 is just one of a large range of fragrances on sale at Aldi, but this one has been praised for its similarity for Jo Malone’s Peony and Blush Suede. It costs £110 for 100ml bottle of the Jo Malone product, compared to just £6.99 at Aldi.

READ MORE: Adam Collard burger to launch in Newcastle in time for Love Island final

Customers have flocked to review the item on Aldi's website, leaving a number of five star reviews, Echo reports. One reviewer said: “Smells amazing! So happy with this perfume! Smells identical to Jo Malone!”

A second wrote: ”Beautiful. I love this perfume. A dupe of Jo Malone. Aldi has done it again with a reasonably priced beautifully smelling perfume”. A third added: “Jo Malone dupe. This is lovely and so cheap a jo malone dupe very lovely fragrance”.

Aldi's Ladies' Eau De Parfum No. 11. Peony Blush (Aldi)

Someone else said: “Just like Jo Malone but much cheaper. Very nice perfume lasts ages Excellent value for money”.

Another user added: “Bargain in a bottle! Absolutely love this perfume! Very light, delicate and feminine” and another added: “Unreal. Really fresh scent, exactly like a high end brand that costs over £100!”

Aldi’s Ladies' Eau De Parfum No. 11 Peony Blush is priced at £6.99 and is in store from today, July 28. Jo Malone’s Peony and Blush Suede is priced at £110 for 100ml and is available here

Read next:


Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.