Richmond coach Adem Yze is telling his players to treat their 'Dreamtime at the 'G' clash like a final as he plots a path to greatness for the young group.
The Tigers (1-9) sit last on the ladder and earlier this week released an injury list featuring a whopping 18 players.
With Richmond in the midst of a huge rebuild, finals football is unlikely to be on the table for at least a few more years.
But Yze is excited about the sheer amount of young talent at his disposal, and he wants to use Friday night's match against Essendon as an important building block in their development.
"We don't want to shy away from the fact that while we're going through this rebuild, that big games like this - we have to build them up as if they're finals games," Yze said.