Abbie Chatfield Discussed How Influencer Marketing Works In A Spicy Instagram QA Sesh

Honest queen Abbie Chatfield has done a spicy Instagram Q&A where she revealed some interesting shit about influencer marketing. We consume influencer content every single day so it’s v. cool to actually hear how it all works from one of the most successful Aussie influencers. Or as Bethenny Frankel

Steph Claire Smithone of the highest -paid influencersInfluencer Updates AU

@influencer.updates.au

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♬ original sound – Influencer Updates AU

“There aren’t many people with the followers that I have in Australia, that are also in mainstream media that are going to want to talk about thrush over and over again, you know?” she said.

“And with me, I also have to do media interviews all the time. So, I need to be comfortable talking about thrush to TV Week or whatever in order to get that brand deal. So I was kind of the only person that really aligned all those Venn diagrams.”

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