The era of “double coupons” is officially coming to a close. For years, this popular promotion was a key strategy for savvy shoppers to maximize their savings. Major grocery chains would double the value of a manufacturer’s coupon, turning a 50-cent discount into a dollar. However, in 2025, a growing number of national and regional grocery chains have quietly ended this practice. They are pushing customers toward their own digital apps and loyalty programs instead.
1. Kroger
Kroger, the nation’s largest supermarket chain, has been phasing out its double coupon promotions across all of its subsidiary brands, including Ralphs and King Soopers. The company has invested heavily in its digital coupon program and its “Boost” membership. They now want to control the savings through their own app. This allows them to collect customer data and offer personalized, targeted deals.
2. Albertsons
The Albertsons family of stores, which includes major chains like Safeway and Vons, has also moved away from doubling coupons. The company is now focused on its “for U” digital rewards program. This program provides customers with personalized prices and digital-only coupons. This is a clear sign that the company sees digital engagement, not paper coupons, as the future of savings.
3. Harris Teeter
The North Carolina-based chain Harris Teeter was famous for its generous “Super Doubles” and “Triple Coupons” events. These promotions were legendary among extreme couponers. However, in recent years, the company has dramatically scaled back these events. They now offer them much less frequently and with more restrictions, a clear sign that the program is being phased out.
4. Publix
The Florida-based grocery giant Publix officially ended its double coupon policy several years ago. The company was one of the first major chains to make the switch. It now focuses exclusively on its digital coupon program and its very popular “Buy One, Get One Free” (BOGO) weekly sales. For Publix, the BOGO sale has completely replaced the need for double coupons.
5. Ahold Delhaize (Stop & Shop, Giant)
The parent company of major East Coast chains like Stop & Shop and Giant Food has also moved away from doubling coupons. These stores are now all-in on their “GO Rewards” digital loyalty program. The app offers points and personalized deals, a strategy that is much more profitable and data-rich for the company than simply doubling a competitor’s coupon.
6. Wegmans
Wegmans, a chain known for its massive stores and loyal customer base, has never been a big player in the couponing world. The company does not offer a traditional loyalty card and does not double coupons. Their strategy is to offer consistently low prices on their store-brand items. They believe this is a simpler and more effective way to provide value to their customers.
7. Meijer
The Midwestern superstore chain Meijer was once a haven for couponers due to its generous policies. However, the company has now shifted its focus to its “mPerks” digital program. While they still accept paper coupons, they have ended the practice of doubling them. They now want their customers to engage with their digital app to get the best deals.
8. Tops Friendly Markets
Tops, a major grocery chain in the Northeast, was another company that was well-known for its double and even triple coupon promotions. In recent years, the company has ended these popular events. They are now, like all the others, focused on their own digital coupon and loyalty program. This is another example of a regional chain following the new national trend.
The Digital Shift
The quiet death of the double coupon is a direct result of a major strategic shift in the grocery industry. Retailers are no longer interested in supporting a manufacturer’s promotion. They want to own the entire customer relationship, and the best way to do that is through a proprietary digital app. While this may be a more efficient system for the stores, for many old-school bargain hunters, it marks the sad end of an era.
Do you miss the days of double coupons? Or do you prefer the convenience of the new digital coupon apps? Let us know your opinion!
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