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Liverpool Echo
Liverpool Echo
National
Jess Molyneux & Luke Weir

61 lost chocolate bars and flavours we miss from the shelves and sweet tins

Today is a national day we can all get excited about.

Every year, July 7 marks World Chocolate Day - an annual celebration of all things chocolate and the perfect excuse to spend 24 hours indulging yourself in your favourite treats. There are so many options today and we've seen an abundance of new bars, flavours and more capture the taste buds of youngsters and adults alike.

From festive selection boxes to hundreds of different chocolates stacked on our supermarket shelves, we all have a favourite or a guilty pleasure. But some generations still pine for some that we wish we could enjoy just one last time.

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Some brands have completely disappeared and we've seen the miniatures in the sweet tins become a distant memory. To reminisce, we've taken a look back at some classics, from popular chocolate bars to favourite flavours.

This list isn't intended to be comprehensive, we previously put a call out on our Liverpool memories and history Facebook group for your suggestions and took a look back at lost sweet tin favourites. But, if there are any lost treats you think we should have included, let us know in the comments section.

Trophy/Banjo

A scene from an old Banjo advert (Mars/YouTube/Screengrab)

Originally christened 'Trophy,' Banjo bars were began life as a Kit Kat-style chocolate wafer bar that was only sold in London. Reinventing itself and being distributed further afield by the 1970s, it is mostly remembered for its navy blue wrapper and bold gold lettering.

The new Banjo came in two flavours, Roast Nut and Coconut. The latter version could be spotted on our shelves in a red wrapper.

Golden Cup

Golden Cups were once produced by Mackintosh before Nestle took over the delicious sweet. The milk chocolate had a soft toffee centre and lasted up until the 1980s.

Many will remember the bars and breaking off segments to indulge in the sweet centre. In the past, the logo was in bold yellow and red font.

Fry's 5 Centres

From 1934 for years, it was possible to consume five different flavours in one bar thanks to the Fry’s Five Centres. Fry’s made it easy - with a bar that contained raspberry, coffee, lime, blackcurrant and orange flavoured centres.

While Fry’s Chocolate Cream and Peppermint Cream bars still exist, earlier variants are no longer around. Sadly for fans of this bar, Fry’s stopped making them in 1992, after nearly 70 years in production.

Celebrations

A box of Celebrations with treats inside (MEN)

On to Celebrations - this is perhaps the selection that provides the most arguments among families, with Bounty and Snickers’ inclusions often being debated between chocolate lovers. Today, customers can still enjoy the likes of the Maltesers Teaser, Twix, Galaxy and more.

But their list of discontinued products is far less extensive than competitors, with just two to lose their place.

  • Galaxy Truffle (1997–2011)

  • Topic (1997–2006)

Texan Bar

A milk chocolate Nestle Texan Bar (Birmingham Post and Mail)

American-inspired, Texan Bar stood out boldly on the shelves with the US colours emblazoned within each letter on the packaging. Once you opened the wrapper, you were met with a nougat and toffee bar covered with chocolate.

The Texan bar was everywhere during the '70s and '80s, but was sadly discontinued towards the end of the '80s. It was briefly reinstated in 2005 by Nestlé for a limited period - and was once voted Britain's favourite ever chocolate.

Mint Cracknel


Another favourite from Mackintosh was the Mint Cracknel - which also had an orange and a peanut flavour version. Consisting of two small squares held in a small cardboard tray, the chocolate covered treats boasted a crunchy green centre.

Advertisements for the sweet on TV would say "Mint Cracknell takes you somewhere cool and green." They were also once found inside Quality Street tins.

Amazin' Raisin

Back in the 70s, Cadbury's broke with tradition and made a fruit-only bar. Amazin' Raisin had rum as a central ingredient to the fruit-filled chocolate bar, which also consisted of caramel, nougat, and, of course, raisins.

Do these awaken any memories for you? Let us know in the comments section below.

Toffos

Produced by Mackintosh's, Toffo's came individually wrapped and were available in a number of flavours, from plain to mint, strawberry and more. Discontinued in 2005, the popular treat was later revived by Nestle and can be found abroad, being produced in the United Arab Emirates

Join our Liverpool memories and history Facebook group here.

Quality Street

A box of Quality Street from 2020 (Manchester Evening News)

Quality Street which was founded way back in 1936 and named after J. M. Barrie's play of the same name. The brand was acquired by Nestlé when they bought Rowntree Mackintosh in 1988.

And it won’t be surprising to hear, given that the brand has been around for the best part of 85 years, that there have been many flavours that had to be sacrificed to make way for the current crop. It’s worth noting that many of these experienced minor alterations while others were dropped altogether.

These include:

  • Purple One (the original 'Purple One' with Brazil nut, replaced with hazelnut version)

  • Chocolate Strawberry Cream (now replaced with Strawberry Delight)

  • Chocolate Toffee Cup (now replaced with Caramel Swirl)

  • Hazelnut Cracknell (red wrapper)

  • Hazelnut Eclair

  • Honeycomb crunch (discontinued in 2018 to re-introduce Toffee Deluxe)

  • Chocolate Nut Toffee Cream

  • Malt Toffee (replaced with Toffee Deluxe as a "new" flavour)

  • Milk Chocolate Round (now replaced with Milk Choc Block in green wrapper)

  • Peanut Cracknell (blue wrapper)

  • Almond Octagon (purple wrapper, replaced with Vanilla Octagon, but the latter is now discontinued as well)

  • Gooseberry Cream (green wrapper, light green fondant with a touch of Gooseberry Preserve covered in milk chocolate)

  • Fig Fancy (light brown wrapper)

  • Apricot Delight (blue wrapper, square chunk, apricot flavoured jelly covered in milk chocolate)

  • Toffee Square (metallic pink wrapper, a small square of very hard toffee)

  • Chocolate Truffle (brown square chunk, a soft truffle filling covered in milk chocolate)

  • Montelimar Nougat

  • Harrogate Toffee

  • Fruits of the Forest Creme (pale purple wrapper)

  • Smarties (ordinary cardboard box of Smarties, a 2004 promotion only)

  • Coffee Cream (brown wrapper, same size and shape as the strawberry cream)

  • Mint Fondant (pale green wrapper, same as strawberry crème but with a mint crème filling)

  • Toffee Deluxe (replaced by Honeycomb Crunch, reintroduced and then replaced by Chocolate Caramel Brownie)

  • Crispy Truffle Bite (John Lewis stores only, black and gold recyclable foil)

Bar Six

This creamy chocolate bar boasted a wafer centre and hazelnut cream when it was back on our shop shelves. Sometimes also spotted in swimming bath vending machines, Bar Six, produced by Terry's came in an orange wrapper, wrapped in soft foil.

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Aztec

An original Cadbury's Aztec chocolate bar (Sunday Mercury)

The Aztec bar was hugly popular after it was launched in 1967. Made of milk chocolate, nougatine and caramel, the treat came in a dark purple wrapper.

Often referred to as Cadbury's answer to the Mars Bar, the Aztec was relatively short lived, and discontinued in 1978. But it is still fondly remembered today.

Heroes

A 2020 tin of miniature Heroes (Manchester Evening News)

It may be unsurprising to discover that Heroes have been around for a much shorter amount of time.

This boxed confectionery was originally branded as Miniature Heroes and currently manufactured by Cadbury.

They were introduced in September 1999 as a response to rival Mars' Celebrations (more on them later) and the box contains miniature versions of various Cadbury chocolate bars.

It’s a close call but on a personal level, Heroes just about edges it when it comes to which box our family opts for over the Christmas period.

The current chocolates chosen to represent Cadbury in their selection box are:

Fudge; Dairy Milk Caramel; Dairy Milk; Wispa (added in 2015); Twirl; Creme Egg Twisted (added in 2009); Eclair (added in 2008); Double Decker (known as "Dinky Decker", added in 2019) and Crunchie (originally as Crunchie Bite, removed in 2008 but re-added in 2019 as Crunchie Bits).

As for the brands that’ve been lost, there have been a surprising amount given only being in existence for just over 20 years.

  • Bournville (added in 2008, removed in 2013)

  • Dairy Milk Whole Nut (added in 2002, removed in 2008)

  • Dream (removed in 2008)

  • Fuse (removed in mid-2000s)

  • Picnic (removed in 2007)

  • Time Out (removed in 2007)

  • Toblerone (added for Christmas 2013, 2014 and 2015)

  • Nuts About Caramel (Cadbury's Caramel with added hazelnut in the centre, removed in mid-2000s)

Secret

A scene from a Secret advert (Rowntree Mackintosh/YouTube/Screengrab)

This treat wasn't kept a secret for too long. Manufactured by Rowntree Mackintosh during the 80s and 90s, this bar consisted of a chocolate coating a creamy mousse centre

Packaged in a gold-coloured wrapper with the product's name printed on it in purple and white, the TV advert was a mystery style narrative. But by 1994, the bar was withdrawn.

Roses

A tin of Roses from 2020 (Manchester Evening News)

We finish with one of the 'original two' and Roses, who launched in 1938, two years after Quality Street first came onto the market. Again like Quality Street, because of the blank canvas available to Cadbury when it came to making the flavours, coupled with it being in supply for almost a century, there have been plenty to fall by the wayside:

  • Brazilian Darkness (a chewy toffee square coated in dark chocolate, red wrapper with gold edges)

  • Praline Moment (silver wrapper)

  • Chunky Truffle (blue wrapper)

  • Bournville (moved the brand to Heroes)

  • Almond Charm (blue wrapper)

  • Coffee Creme

  • Montelimar (chewy nougat encased in milk chocolate, green foil-twist wrapper)

  • Marzipan (red foil-twist wrapper)

  • Turkish Delight (dark purple wrapper)

  • Nutty Truffle Log (emerald green foil-twist wrapper)

  • Orange Crisp (orange wrapper)

  • Chocolate Bite (pink wrapper)

  • Noisette Whirl (green and transparent wrapper)

  • Lime Barrel (green wrapper)

  • Black Cherry Cream (pink/purple wrapper)

  • Caramel Velvet (green wrapper)

  • Almond Caramel Bite (light brown wrapper with purple twists)

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