People love to joke that Costco is for the masses, but wealthy shoppers are also some of Kirkland Signature’s biggest fans. In 2026, the private-label brand continues to rack up loyalty from high-income households because of its consistency and quality. Below are the Kirkland Signature items rich Costco customers may be buying in 2026.
Also here are Kirkland Signature products that facing big price hikes this year.
Rotisserie Chicken
- Price: $5.66
Even people with high incomes don’t want to spend over $30 on takeout when they need a last-minute dinner. Costco’s rotisserie chicken tastes great every single time and costs less than $6, which is super affordable. If you don’t have the time and energy to prepare a meal from scratch, this rotisserie chicken is a no-stress staple worth adding to your shopping cart.
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Sheet Set
- Price: $84.99
Wealthy shoppers also love Kirkland’s 680-thread-count sheet set because the quality is smooth and breathable, comparable to luxury hotel sheets.
“I cannot say enough good things about these sheets. The extra-thick elastic and design of the corners on the fitted sheet raises the bar for all other companies. My husband now prefers these sheets to other brands and I am certainly a fan, too,” wrote a happy customer in a review.
Sparkling Water Variety Pack
- Price: $14.46
Kirkland’s signature sparkling water variety pack tastes pretty similar to LaCroix and other premium brands, but costs much less per can. Each pack includes 15 lime, 10 lemon and 10 grapefruit flavors. Wealthy Costco shoppers love this because it’s affordable and tasty.
Extra Strength Vitamin D3
- Price: $11.91
Wellness is a huge priority for high-income shoppers and supplements are one area where premium brands often overcharge. Kirkland’s Vitamin D3 is USP-verified, high-quality and comes in a massive 600-count bottle. Wealthy consumers buy it because it delivers the exact same potency and purity as more expensive supplement brands, just without the branding and high price tag.
Milk Chocolate Almonds
- Price: $24.99
These chocolate almonds from Costco have a cult following and wealthy shoppers are fans of them too. They’re rich, smooth and taste like something you’d find in a fancy gift basket.
“These Kirkland Milk Chocolate-covered Almonds are so tasty. My husband and I like to treat ourselves to a handful each day as a snack. They have the perfect amount of chocolate and the crunch is just right,” a satisfied customer wrote in a review.
Editor’s note: Pricing and availability may vary depending on location.
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This article originally appeared on GOBankingRates.com: 5 Kirkland Signature Items the Wealthy May Actually Be Buying in 2026
