After 13 years in development, Ruby chocolate has finally arrived - and it's all the rage this Easter.
It's made from the rare Ruby cocoa bean, which gives the smooth treat a distinctive pink colour and fruity flavour.
KitKat were first off the mark with they released a four-finger bar made with Ruby chocolate earlier this year.
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It's been a smash hit - and now many of our favourite retailers have jumped on the bandwagon just in time for the chocolate lover's favourite holiday.
Here's our pick of the best 5 Ruby chocolate Easter eggs available right now.
Aldi Specially Selected Ruby Heist Egg
Aldi is bringing the Ruby chocolate craze to the masses in a truly exquisite form this Easter.
The handcrafted shimmering gem is surrounded by a pyramid of 24 luxury truffles in amazing flavours such as Milk Chocolate with Kir Royale, Pecan Praline & Black Tea Gianduja, Dark Chocolate & Maldon Salted Caramel, Orange & Pomelo and White Chocolate with Raspberry Puree.
And with a price point of just €11.99, it's truly affordable luxury.
KitKat Ruby Easter Egg
If you haven't already tried the decadent KitKat made with Ruby chocolate, here's an irresistible opportunity.
Nestlé's first Ruby Easter egg promises an intense berry-fruitiness with no added flavourings or colours.
The pretty rose-coloured egg comes with two packs of four finger KitKats made with Ruby chocolate as well.
Available exclusively from Tesco stores for €10.
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M&S Ruby Easter Egg
This elegant, deep pink coloured Easter egg will look so pretty on the mantle you'll have trouble staying away from it during Lent.
It's available for €15 from M&S stores nationwide.
The Chocolate Garden Milk chocolate Easter Egg with Ruby Trellis
This attractive mostly milk chocolate treat is a great way to dip your toe into the Ruby trend without committing to an entire Easter egg.
Plus it's made by an Irish company using homegrown ingredients - what's not to love about that?
It costs €14.50 and is available from chocolategarden.ie
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Prestat Ruby Easter Egg with Ruby Sea Salt Caramels
Treat yourself or your loved one to a special Ruby treat from the luxury artisan chocolate specialists.
The gorgeous Ruby chocolate shell comes filled Ruby Chocolate Sea Salt Caramels for a double hit of decadence.
Available from Amazon.co.uk for approximately €40.
