Matthew “Nadeshot” Haag, the founder of 100 Thieves, has officially partnered with Roobet, joining a lineup of celebrity figures and major sports organizations tied to the crypto casino.
With names like Snoop Dogg and Chelsea FC already on the roster, Roobet’s decision to bring in a respected gaming industry leader underscores its push to expand deeper into esports and gaming culture. The announcement came through a promotional video that immediately sparked conversation across the community.
As a former professional Call of Duty and Fortnite player turned successful esports entrepreneur, Nadeshot brings both competitive credibility and massive influence to Roobet’s growing brand. The partnership gives the platform legitimacy within the gaming audience while presenting Nadeshot with a lucrative brand opportunity.
However, reactions remain mixed, with some fans voicing concerns over gambling affiliations and the regulatory challenges that continue to surround crypto betting platforms.
The partnership between Nadeshot and Roobet marks a clear shift in how gambling platforms collaborate within the gaming industry. Instead of relying solely on streamers and content creators, Roobet is strategically aligning with established entrepreneurs who have built lasting influence and credibility.
By partnering with someone like Nadeshot, the company shows it understands the deeper hierarchies of gaming culture and how community trust is shaped by long-standing figures rather than short-term personalities.
This move also ties into the growing rivalry between streaming platforms. The migration of creators to Kick has been fueled by its more permissive stance on gambling content, directly contrasting with Twitch’s stricter terms of service. High-profile partnerships like this one highlight how platforms are leveraging gambling-friendly policies to attract major talent.
At the same time, Roobet is refining its approach with personalized promo codes and cross-platform campaigns, designed to reach audiences in ways that feel more organic. It’s a sign that gambling platforms are becoming more sophisticated in how they market to gaming communities: blending traditional sponsorships with strategies tailored to fan behavior and engagement.
This collaboration highlights a broader trend of gambling platforms turning to gaming personalities to tap into one of the most engaged online audiences. It also reflects how established figures like Nadeshot are navigating increasingly complex sponsorship landscapes and balancing community trust with new monetization opportunities. Whether this partnership proves successful or not may shape how esports and gambling collaborations are handled in the future.
