Tell the average person to picture an average car in 2025, and there’s a good chance that an SUV will pop into their mind’s eye. Apart from pickup trucks, they’re the most popular type of car in the US, and it’s not that hard to see why.
Taller and more spacious while often being marginally more expensive and fuel-thirsty than their sedan counterparts (if those are even being made anymore), the SUV has become the natural evolution of what the motor vehicle is to the everyperson. And sales reflect that.
Even among SUVs, though, there are winners and losers. So, we thought it’d be a good idea to check in on who the biggest winners are in 2025 (so far). As you’d expect, this list will likely change a few times before the end of the year.
For now, take a look at these top-selling SUVs.
10. Subaru Forester: 95,972 Units
Moving 95,972 units in the first half of 2025, the Subaru Forester is the 10th most popular SUV in America. The all-wheel-drive crossover is redesigned for this year, sporting a fresh look and a new Hybrid model.
Despite that, this represents just 3.4 percent more Foresters sold compared to the same period in 2024, which goes to show just how consistent and loyal its customers are every year, regardless of model lifecycles. Still pitched as the compact crossover that’s just that bit better off-road than a Toyota RAV4 or Honda CR-V, the Forester starts at $31,090.
9. Jeep Grand Cherokee: 99,668 Units
Selling just shy of six figures in the first six months of the year, the Jeep Grand Cherokee’s 99,668 units sold put it in ninth place. This is down 7 percent compared to last year, despite it getting price cuts of up to $4,000 depending on trim.
Starting at $38,290 for a Laredo 4x2 two-row, the Jeep midsize can be had with a Pentastar V6, a 2.0-liter plug-in 4xe powertrain, in regular two-row form, or as a longer three-row L. Jeep sunsetted the Hemi V-8 for the GC a couple of years ago, but is in the midst of a bit of an eight-cylinder renaissance—the model is set to get a significant refresh for 2026, and I’d frankly be shocked if a Hemi return isn’t part of those plans.
8. Ford Explorer: 104,929 Units
Ford sold 104,929 Explorers from January through June, practically the same amount it did over the same time last year. The SUV got a facelift for 2025, encompassing a new front fascia and a reworked interior with bigger screens.
The trim offerings were also simplified, and there are now only four Explorers to choose from: the base $42,440 Active, ST-Line, Platinum, and the top ST. A 300-horsepower, 2.3-liter EcoBoost four-cylinder is standard, but a 400-hp 3.0-liter V-6 comes in the ST and is optional with the Platinum. Remember: If it doesn’t have roof rails, it’s probably a cop.
7. Nissan Rogue: 109,563 Units
Coming in seventh is the Nissan Rogue, which shifted 109,563 units, down 22 percent from 2024. The addition of the rugged Rock Creek variant was the big change for this car for 2025, and Nissan recently released the 2026 Rogue, which now starts at $30,180 and adds a Dark Armor trim.
The new Dark Armor trim builds on the SV with gloss black wheels, exterior trim, and roof rails, as well as a surround-view monitor, pano moonroof, heated front seats, and a heated steering wheel. As a company, Nissan is in survival mode right now, but if there’s one thing keeping it afloat, it’s the Rogue.
6. Hyundai Tucson: 113,310 Units
What the Rogue is to Nissan, the Tucson is to Hyundai. The company’s best-selling compact crossover logged 113,310 sales over the first six months of 2025, up 23 percent over 2024. Coincidentally or not, this car got a refresh this year that brought in bigger screens, a new Baby drive mode that smooths out acceleration and driver inputs, and slight exterior styling tweaks.
A mostly carryover 2026 model is already out, though, and starts at $30,695. It can be had in luxurious Limited, rugged XRT, and efficient Hybrid and Plug-in Hybrid forms. The sporty Tucson N-Line, however, was quietly dropped.
5. Chevrolet Trax: 119,593 Units
As Chevy’s most entry-level product at the moment, the subcompact Trax is America’s fifth most popular new crossover. It shifted 119,593 examples in 2025 as of June, a 32 percent bump over last year. This second-gen model was new and massively improved for 2024, and the 2025 model went largely unchanged bar a couple of new paint colors.
Starting at $21,895, the Trax is one of the most basic new cars you can get, SUV or otherwise. It’s powered by a 1.2-liter turbo-three making 137 horsepower, and all-wheel drive is not available. But considering it starts at practically the same price as a Nissan Sentra, the Trax still represents pretty great value.
4. Chevrolet Equinox: 129,889 Units
The Trax’s big brother, however, sold even better. Chevy scored 129,889 Equinox sales in the first half of 2025, up 22 percent year over year. This one is new for 2025, taking a similar leap in desirability as the Trax did in ‘24. Power comes from a 1.5-liter turbo-four making 175 horsepower, and all-wheel drive is optional.
Regardless of driven wheels, buyers can choose from three distinct flavors of Equinox: the rugged Activ, a sporty RS, or the normie LT—a strategy that’s been adopted by the upcoming next-gen Toyota RAV4 with its face-swapping Woodland, GR Sport, and Core models. The Chevy Equinox starts at $29,995 for a front-drive LT.
3. Tesla Model Y: 150,171 Units (est.)
Tesla doesn’t break down its sales figures by country and model like most other automakers (because it is Not Like Other Automakers, you see). But a Kelley Blue Book EV Sales report estimates 150,171 Model Ys sold in the US from January to June 2025. If accurate, this is down 24 percent compared to 2024.
Getting a heavy refresh and more range this year, the $44,990-before-credits Model Y was still the third most popular SUV in America despite plummeting resale values, spiking insurance rates, and tales of vandalism. Guess those “We bought this before…” bumper stickers really did do a lot of heavy lifting.
2. Honda CR-V: 212,561 Units
Recording 212,561 units sold in the first half of this year, the Honda CR-V is the second most popular SUV in the nation. It’s also the hottest-selling Honda product by a wide margin, outselling the runner-up Civic by more than three-to-two.
Up 10 percent over last year, the CR-V logged its “second-best Q2 of all-time,” per Honda, despite the 2025 model being an unchanged carryover model. Starting at $32,370, a lightly revised 2026 model has already been unveiled and features a bigger touchscreen, a new TrailSport trim, and continues to be available with hybrid or gas-only turbo powertrains.
1. Toyota RAV4: 239,451 Units
To most, SUVs are all about accessible, reliable utility, and there are few cars with stronger reputations for accessible, reliable utility than the $31,000-to-start Toyota RAV4. It’s the undisputed crossover king in terms of US sales, moving 239,451 units in the first six months of 2025—not only is it the best-selling SUV but also the third best-selling vehicle, period.
Underscoring its marketplace dominance, the RAV nabbed the top spot on this list despite it being in the current generation’s final model year, as Toyota has already revealed the all-new, all-hybrid 2026 RAV4. Barring any launch-year manufacturing hiccups or mechanical fiascos, expect that one to continue the RAV4’s sales reign.
Best Selling SUVs of 2025
- Toyota RAV4: 239,451 Units
- Honda CR-V: 212,561 Units
- Tesla Model Y: 150,171 Units (est.)
- Chevrolet Equinox: 129,889 Units
- Chevrolet Trax: 119,593 Units
- Hyundai Tucson: 113,310 Units
- Nissan Rogue: 109,563 Units
- Ford Explorer: 104,929 Units
- Jeep Grand Cherokee: 99,668 Units
- Subaru Forester: 95,972 Units
