Facebook boss Mark Zuckerberg has broken his silence on Cambridge Analytica and admitted the social media network "made mistakes" in protecting users' data.
"There's more to do, and we need to step up and do it," he said in a statement released this morning.
Facebook suspended the political research company last week over allegations that it kept improperly obtained user data after telling the social media giant it had been deleted.
The data firm reportedly mined the data of 50 million people to then target them with political advertising, including during the 2016 US presidential campaign.
"This was a breach of trust between Kogan, Cambridge Analytica and Facebook," Mr Zuckerberg said, referring to University of Cambridge psychology academic Aleksandr Kogan, the man who created the app that was used to get the data.
"But it was also a breach of trust between Facebook and the people who share their data with us and expect us to protect it.
"We need to fix that."
Mr Zuckerberg is facing growing calls to appear before a British parliamentary inquiry into the breach, and has been in crisis mode since a #DeleteFacebook movement spawned on Twitter.
But he said Facebook would now do more to restrict app developer access to user's data, and ban access for developers who have misused people's data in the past.
"While this specific issue involving Cambridge Analytica should no longer happen with new apps today, that doesn't change what happened in the past," he said.
"We will learn from this experience to secure our platform further and make our community safer for everyone going forward."
More to come.
