Normally, I’d say rewriting the famed soliloquy from William Shakespeare’s classic Hamlet is a cliche.
But you know what? In this case, I like it!
With Zion Williamson’s first signature sneaker dropping through the Jordan Brand with the Zion 1, the New Orleans Pelicans star was in an ad that started with, “To windmill or not to windmill, that’s the question.”
There’s a shot of him contemplating a basketball as if he was looking at a skull in the “Alas, poor Yorick! I knew him, Horatio.” Maybe it’s trying to paint Williamson as a cerebral youth? The English major in me is overthinking it. It’s a fun spot:
To be, Zion.
The culmination of his supernatural game and down to earth personality, @zionwilliamson debuts his own signature sneaker line. Introducing the Jordan Zion 1. pic.twitter.com/M1MMLPeRsZ
— Jordan (@Jumpman23) April 20, 2021
Here’s a look at the new kicks and some words from him about his tribute to his brother Noah:
FIRST LOOK: The Jordan Zion 1, the first signature shoe for Zion Williamson.
He’ll debut them on court *tonight* in Brooklyn — design features a ‘Z’ gesture on the upper. pic.twitter.com/6XZitaZhoE
— Nick DePaula (@NickDePaula) April 20, 2021
Zion Williamson explains the “Noah” colorway of his Jordan Zion 1 — a tribute to his younger brother. pic.twitter.com/xDwMm2ImTs
— Nick DePaula (@NickDePaula) April 20, 2021
