There's no denying that Spanish retailer Zara is a trendsetter.
Now though the popular high street store is not only serving up ideas of what you should wear, but also how you should wear it.
The brand recently dropped a new range of outerwear and has chosen some original (and rather unconventional) styling options on its e-commerce site.
The first item that caught people's attention was a chic camel coloured coat worn back to front by a model. Twitter user @melissaar_ spotted the eye-catching image that has now gone viral - the tweet accumulating over 106,000 likes in four days.
Take a quick scroll through Zara's 'New In' section, though, and it seems back-to-front isn't the only unusual way Zara wants you to wear your outerwear this season.
Another model is seen ignoring the arms of a bottle green checked coat, instead wrapping it around herself like a blanket.
Then there's the herringbone coat which is wrapped around a model's head.
Ever struggled carrying your bulky puffer jacket around town? Not anymore.
Zara shows a model with the padded coat slung across her body like a bumbag.
The most creative idea currently on the site is to pull your trusty jacket all the way up over your head.
If anything, it's definitely is a refreshing way of seeing items when scrolling through endless online shopping sites. Whether it will catch on or not that's another story.
