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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

YouTube replacing US networks in America's affections

Jeff Jarvis points out that Nielsen last week revealed that America's four TV networks recorded their lowest ratings in recorded history. CBS, ABC, NBC and Fox averaged only 20.8m prime time viewers between them. Yet YouTube announced on Sunday that its viewers are now watching 100m videos a day. Jarvis comments: "Insert apocalyptic punchline here." Seen from a British perspective, it surely helps to explain the BBC's investment in online innovations. It refuses to follow ITV - and some of our national newspapers - into the grave. (Via BuzzMachine)

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