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The Guardian - UK

Roy Greenslade

YouTube promo on how to win young readers

There is praise for a US teen newspaper initiative in putting up a video promotion on You Tube. It boosts LA Youth, a Los Angeles paper started in 1988 that's written by teens for teens. It also has a website, www.layouth.com. According to the World Editors' Forum, the promo is "something to consider for newspapers seeking young readers." (Via Editors' Weblog)

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One subscription that gives you access to news from hundreds of sites

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