Sonos hasn't had a good time over the last couple of years. We've seen an app launch that's definitely not to be envied, hardware launches plagued with niggling issues, and sales drop after a loss of trust from consumers. Now, there's a new problem looming for the smart audio firm, and it looks like it's down to those pesky tariffs that are threatening the tech sphere at every crossroads.
According to a report from Bloomberg, "Sonos Inc. will raise prices on some products later this year." The report adds that it "threatens to complicate its comeback attempt following a tumultuous 2024." Tumultuous is one way of describing the many highs and lows for Sonos in 2024, but it's no great surprise that it's happening now.
The firm uses factories in Vietnam and Malaysia, two countries hit hard by President Trump's tariffs. We know that we can expect price rises, then, but by how much?
What this means for you
While we don't know yet how much the price hikes will be, we know there will be increases to some of Sonos's products. If you're in the market for a Sonos Era 300 or Sonos Arc Ultra soundbar, now could be the best opportunity to get a unit before the price rises take effect.
Beyond that, there's nothing really for the consumer to worry about as yet. Sonos has seen 5% growth over the last few months, which is always a positive for a company that's had as many worrying turns of fate as Sonos.
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