It’s one of the most popular social media sites around, but Instagram has announced a big change that could see your feed flooded with new adverts.
Instagram has revealed that it now allows advertisers to promote branded content from influencers as ads, in both your main feed, and your Stories.
For example, you could start seeing influencers’ photos promoting Benefit Cosmetics on your feed - whether or not you follow them.
In a blog about the update, Instagram explained: “With branded content ads, businesses have an opportunity to tell their brand stories through creators.”
Alongside the new ads, you’ll see ‘Paid partnership with’ along with the brand name, ensuring ad transparency.
Unsurprisingly, Instagram users are furious about the update, and many took to Twitter to vent their frustrations.
One user said: “Instagram is already drowning in ads. Humans don't have an infinite acceptance for ads. There is such a thing as peak ad.”
Another added: “Instagram has basically become an app that shows only ads with a few posts from your near and dear ones in between.”
Menawhile, one user joked: “I'm gonna have fun reporting lots of people.”
The change will rolled out in your feed 'in the coming weeks', while you'll start seeing the ads in your Stories 'over the coming months.'
