Good news for all you skincare savants out there: your favourite affordable skincare brand, The Ordinary, is now available on Amazon Australia and New Zealand.
Yep, that means if you’re a Prime member and your favourite serums, creams and cleansers run out while you’re doing your nighttime routine, you can jump on, order a restock and have it arrive the very next day without skipping a beat. How good?!
The new Amazon storefront offers a seamless shopping experience. You can shop specifically by product type or by skincare concern (like dehydration or texture), making the brand’s famously science-heavy, clinical line a lot easier to navigate for beginners.
The pricing on the official storefront also aligns with the brand’s affordable ethos. So the classic cult favourites are priced at the same affordable prices as they would be in-store.
New to The Ordinary and not sure where to start? We’ve got you. While their classic staples still sell out, the products going absolutely viral on TikTok, Reddit, and beauty feeds are all about advanced barrier repair, high-tech hair care, and needle-free ‘botox’ alternatives.
Volufiline 92% + Pal-Isoleucine 1% Plumping Serum
Often hyped up as “filler in a bottle”, Volufiline is a serum that targets fine lines and wrinkles. Instead of just drawing in water like your hyaluronic acid serums, it’s designed to help plump up areas that might be starting to crease, like the under-eyes, smile lines, and around the mouth. It is constantly sold out due to the TikTok hype, so you know it’s good.
Shop it here, $37(Image: The Ordinary)
The Multi-Peptide Serum for Hair Density
Thanks to the “Glass Hair” trend dominating the internet, this product has transitioned from a niche fave to a mainstream must-have. Creators swear by it for making hair look thicker, denser, and healthier. It’s often compared to luxury peptide hair treatments but at a fraction of the cost.
Shop it here, $38.20(Image: The Ordinary)
Soothing & Barrier Support Serum
Affectionately known online as ‘the pink serum’ due to its bright pink hue (thanks to Vitamin B12), social media went mad for its instant aesthetic appeal and its ability to calm a damaged skin barrier. If someone overdoes it on retinol or exfoliants, this is the reset button the internet recommends.
Shop it here, $29.10(Image: The Ordinary)
Glycolic Acid 7% Exfoliating Toner
This is another legacy viral product that refuses to die because the internet keeps finding new ways to use it. While originally for the face, it routinely goes viral when people use it on their underarms to combat odour, on their heels to smooth cracked skin, and on their scalp to help with dandruff. We love a multi-purpose baddie.
Shop it here, $21.30(Image: The Ordinary)
Now, these are just some of our favourite viral products from The Ordinary. You can check out the entire range now available on Amazon here.
Lead Image: The Ordinary
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