Bottling and spirits business Young Spirits has launched its first single cask whisky, Uhuru, in partnership with conservation charity Tusk.
Meaning freedom in Swahili, 10% of the purchase price will be donated to support their efforts to protect African wildlife.
Youngs Spirits co-founder John Ferguson fell in love with Kenya as a child after spending many summers there. “This is very much a passion project for us as a team, we share a deep concern over the extinction of elephants and other animals in Africa, as well as the deterioration of the environment.
"We feel everyone has a responsibility to contribute towards positive change of the environment globally and we have chosen Tusk as our partner to support that change," he added.
Tusk chief executive Charlie Mayhew added: "We’re convinced this striking packaging coupled with its cause will be a big hit among consumers as they seek to source ethical and environmental gifts this Christmas.”
The first single cask release selected for the Uhuru range is a 10-year-old blended malt Scotch whisky from Ailsa Bay Distillery.
