- A new survey indicates that 43 per cent of young Britons now trust financial advice shared in group chats more than information from traditional financial websites.
- The Nationwide poll found that 71 per cent of 18- to 28-year-olds use messaging apps and online groups for money-saving tips, with 82 per cent reporting these spaces have shaped their financial habits.
- Young people use the groups to find discount codes, track supermarket price drops, and secure restaurant deals, with TikTok also being a popular source for financial advice.
- Those aged 25 to 34 aim to save an average of £7,536 this year, often by cutting back on nights out or taking on “side hustles”.
- These efforts appear to be paying off, with 18- to 28-year-olds having saved an average of £512 annually, a figure more than £200 higher than their parents' savings.
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