Young people could be offered free cinema tickets and coffees to get jabbed as part of efforts to boost sluggish vaccination uptake.
Under a new scheme dubbed "kebabs for jabs", the Government has partnered with firms like Deliveroo, Uber, Bolt and Pizza Pilgrims to offer incentives to youngsters to get vaccinated.
Boris Johnson is said to be alarmed by the take up of jabs among 18 to 29-year-olds, with ministers scrambling to encourage younger people to get inoculated.
Around 67% of people aged 18 to 29 in England have received a first dose, meaning more than a third have not come forward since the rollout was extended to all adults in June.
Vaccines Minister Nadhim Zahawi unveiled the new scheme at the weekend, as the Government shifted towards a "more carrot than stick" approach to encouraging young people to have their jabs.
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And more incentives could be unveiled in the coming days.
However the Government is not expected to pay people to get vaccinated, as US President Joe Biden has suggested to states and local governors.
A Government source told the Mail that more deals were expected, with cinema chains, coffee franchises and high street restaurants likely to get involved.
"There is a lot of work going on into broadening this out into other areas,’ the source said.
"We will not be offering cash payments but we hope there will be a range of attractive high street incentives that will encourage more people to come forward and have the jab."
No age limit has been agreed on the deals yet but officials have designed it to attract 18-30 year olds.
It comes after the Government dropped plans to require all students to be fully jabbed to return to lectures in the autumn amid warnings the plan was unworkable.
Meanwhile, Stephen Reicher, professor of psychology at the University of St Andrews and a Spi-B member, warned that Government messaging could be impacting on vaccine take up.
He told Times Radio: "In many ways the implication has been there that infections don't matter.
"So, if the Health Secretary can say 'We're going to have 100,000 cases a day, that doesn't matter, we're still going ahead with our policy', and when you see reopening everywhere, it does begin to send the message that infections don't matter.
"And in fact there's some evidence that the young people are beginning to say 'Well, why should I get vaccinated if it doesn't really matter, if infection doesn't matter, why should I do things to avoid infection?'.
"I think the messaging is really critical from governments as well - it needs to be consistent, it needs to be clear."
