YOUGOV today posted results which suggest it is a recession proof business with strong results that saw profits and revenues on the rise.
And this year is likely to be strong thanks to what is boundto be a turbulent US election.
Chief executive Stephan Shakespeare said: “Election year is good, we get a lot of visibility.”
YouGov’s media partners include CBS, Yahoo and The Daily Show, the irreverent news/talk show hosted by Trevor Noah.
In the year to July sales rose 12% to £152 million with profit up 25% to £26 million. That allows for a 25% increase in the dividend to 5p.
YouGov seems to have sailed through Covid-19 unscathed.
Shakespeare said: “Being entirely digital, we had no operational difficulties whatsoever. We were already very flexible.”
The US is YouGov’s biggest market, followed by the UK. The shares rose 41p to 946p which leaves the business valued at just over £1 billion.
