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You've Heard Of Elf On The Shelf, Get Ready For Snoop On A Stoop

By Chris Katje

One of the biggest Christmas traditions for families with small children is moving an elf toy around to new locations each night.

Could families have a new plush themed after a popular rapper to move around in their hizzy later this year?

What Happened: A new trademark filing with the USPTO suggests that Christmas could soon feature Snoop on a Stoop. Calvin Broadus (aka Snoop Dogg) filed a trademark for the phrase to use for dolls, plush toys and modeled plastic toy figurines on May 5.

The trademark filing was shared by Josh Gerben of Gerben Law on Twitter. Gerben pointed out that Snoop took legal action last year after a Snoop on a Stoop book and toy popped up for Christmas 2021 without Snoop Dogg’s permission.

The creation came from 3D Printing by MuckyChris, who later saw his design copied by other online stores. The items sold out before being sent legal action from Snoop Dogg.

Related Link: Snoop Dogg Avatar NFTs Coming Via The Sandbox 

Why It’s Important: MuckyChris sold Snoop on a Stoop in two sizes, with a 16-inch going for $99.99 and a 32-inch going for $199.99. 

Snoop Dogg could create an entire line and brand around the new trademark.

Elf on the Shelf was launched in 2005 as a book with an elf included. The book turned into a huge franchise and became a big Christmas tradition for families.

Elf on the Shelf landed a media deal with Netflix Inc (NASDAQ:NFLX) that has seen several Christmas-themed movies created for the streaming platform.

A Jewish-themed take on Elf on the Shelf called Mensch on a Bench even popped up on an episode of “Shark Tank” and landed $150,000 in funding.

Given Snoop's name brand recognition, this could be the next hit holiday line.

Snoop Dogg photo via dodge challenger1 on Wikimedia

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Dive Deeper:
'I took a trip to B&M and found deals on homeware up to 50% off - here are my top five picks'
The budget retailer has earned itself a place in shoppers hearts - and bank balances.
North East seed business hoping for growth after supermarket deal
Grow Sow Simple has signed a deal with Asda to sell its products in nearly 150 stores around the UK
Today's rugby news as World Cup set to be moved to summer and Wales nearly-man signs for England's best team
The latest rugby news from Wales and around the world
Kevin De Bruyne sets Manchester City standard Erling Haaland must match
Pep Guardiola will be excited by his new toy but four goals against Wolves shows once again who City’s real…
One subscription that gives you access to news from hundreds of sites
McDonald's items from the 1980s and 90s that have disappeared
The fast food giant has changed a lot since it first arrived in the UK
The Lowry announces big Christmas show for 2022 - and it's direct from the West End
Billed as "unlike anything you'll ever see at the theatre", The Ocean at the End of the Lane is coming…
Get all your news in one place