You might have read about

You might have read about the Apple "Switch" campaign which is running in the US, the one that's created quite a viral stir on the web. Today, an interesting account of how the campaign was put together is posted on Mac OS X: The Search for OS Canaan. The author is Damon Wright, a Network Administrator who appeared in one of Apple's ads having traded in his Windows PC for a Mac, and who is now very happy having made the switch. Beyond the message (a lot of pro users appear to be seriously considering Mac OSX), it's interesting to see the amount of effort required to create an apparently spontaneous viral campaign for a big corporation. Apple, and its ad people, knew exactly what they were doing.