Shoppers are going to be able to pick up vegan sausage rolls with their weekly shop - because Asda is about to start selling Greggs.
The retail giant has announced that is to become the first supermarket to open Greggs concessions - and two of them will be in Greater Manchester.
The Eastlands and Wigan branches will be among the first to welcome the new Greggs stores.
They will be selling the same items as the standalone shops, including the ever-popular vegan products, breakfast rolls, sandwiches and wraps, pasta salads, sweet treats, cold drinks and coffee.
The announcement is the latest in a series of partnerships the brand has formed with on-the-go food retails, after it previously forces with KellyDeli brand Sushi Daily and Just Eat.
Preyash Thakrar, chief strategy officer at Asda, said: “Continuing our ‘test and learn’ approach to our partnership strategy into 2020, we are pleased to be kicking off this year’s activity with Greggs in the first of a series of trials.
"We are constantly looking for new ways to increase customer choice, and by partnering with brands that fit with our core values of great quality and great value – like Greggs - we’re excited to be able to give our customers access to something new in store that we know they will love.
“Greggs is a much-loved brand, well-known for offering great tasting, freshly prepared food at great value, and with their focus on launching innovative new products, as well as supporting communities where it counts, we think these concessions will be very well received by our customers.”
Greggs is currently recruiting for a number of in-store roles, with the partnership set to create new jobs in these stores.
Raymond Reynolds, business development and property director at Greggs, said: “We are delighted to be teaming up with Asda to trial in-store concessions.
“We know that high quality food-on-the-go and convenience go hand in hand, and this trial gives us the opportunity to bring our range of products to more customers in new locations.”
