For many, the mere mention of Dry January is met with an expression of pure horror.
We all know it's good for us (especially if you've seriously over-indulged at Christmas), the thought of giving up wine or prosecco for an entire moth is a lot to contend with.
But drinkers now have another reason to give Dry January a go.
Some clever clogs has worked out that by dodging booze for a month, you could save up enough cash to take yourself on holiday. Lovely.
A study from foreign exchange firm Caxton has found that by ditching your favourite alcoholic treats for five weeks, a couple could save £218 between them - enough to pay for a two-night trip to Amsterdam, including flights.
Seven weeks booze-free would save you enough for a three-night stay in Prague (costing £305).
Ten weeks sober could pay for a five-night stay in the Algarve (costing £435), and 17 weeks could be enough to allow you to shell out for a week-long trip to Naples (costing £740).
If you're feeling really disciplined things get veryexciting.
For those willing to go 23 weeks without booze, there's the chance to save £1001 - enough for a swanky 7- night all-inclusive trip to Egypt.
Meanwhile, a 33-week dry stint would be enough for a seven-night stay in Barbados (costing £1,436).
And, for the most dedicated people,a full year booze-free would grant you a seven-night all-inclusive stay in Jamaica (priced at £2,263).
Speaking about the findings, Alana Parsons, chief operating officer at Caxton, said: "Many of us enjoy a drink either to wind down in the evening or while out with friends or family at weekends, but we rarely tally up how much it costs us over the course of a year.
"With the party season nearly behind us, thoughts naturally turn to making plans for the year ahead.
"Extending the traditional dry January for a further few months or longer might not work for everyone, but a New Year Resolution that’s good for your health as well as your pocket is easier to stick to if you have a holiday on the horizon."
