A Creme Egg craze has taken over the country in the past few years, following the launch of Cadbury 's famous white chocolate version.
But now Brits are being introduced to an even stranger Creme Egg invention: Heinz [Seriously] Good Cadbury Creme Egg Mayo.
Made with all the usual quality ingredients and free-range eggs, Heinz' famous mayonnaise is then mixed with the gorgeous goo of a Cadbury Creme Egg and crème patissiere, before being finished with chunky pieces of delectable Cadbury chocolate from Cadbury Creme Egg shells.
The peculiar condiment is in fact making a real life appearance later on this month, with readers able to try the product for a limited time at a free and unique Heinz X Cadbury Creme Egg pop-up installation that’ll be happening in a limited time only in London, at the Truman Brewery from April 11th - 13th April.
Despite being announced on the same day as April Fools, the curious concoction is a nod to last year's Heinz Chocolate Mayonnaise story, which garnered a lot of attention across the country.
This year, Heinz say they wanted to let consumers have the chance to try it this time, with the team spending many months working on the recipe to get it just right, and suggesting you dollop the new Heinz [Seriously] Good Mayonnaise onto waffles or crumpets.
Deep fried Cadbury's Creme Eggs are now available - just in time for Easter
The timings for the event at Ely’s Yard, Truman Brewery in London are as follows:
- Thursday 11th - Saturday 13th April
- 11am-8pm on Thursday and Friday
- 11am-4pm on Saturday
On the launch, Martina Davis, Brand Manager, Heinz [Seriously] Good Mayonnaise, said: “In Heinz’s 150th anniversary year, we want to take every opportunity to celebrate and Easter has always been one of our favourite times of the year.
So we set out to create the most Easter-y mayo we could. And who better to partner with than Cadbury Creme Egg - the kings and queens of Easter and another of the nation’s most loved brands!
You can get paid £45 an hour to search for white Cadbury Crème Eggs
We’re delighted to launch the world’s first-ever Creme Egg Mayo, just in time for Easter. And very happy to report that it’s absolutely DELICIOUS. A real taste adventure. The only question we’re asking ourselves is why we haven’t done it sooner?!”
Raphael Capitani, Brand Manager, Cadbury Creme Egg, said: “We’re excited to finally announce our partnership with Heinz to create this gloriously gooey, crazy combination and dream collaboration for so many Cadbury Creme Egg lovers. We couldn’t think of a better partner to make this spread. The surprising taste is so, so delicious!’
