- TikTok has introduced a new travel feature named TikTok Go, allowing users to discover and book hotels, attractions, and tours directly within the app.
- Currently, TikTok Go is exclusively available to users in the US, aiming to connect the travel inspiration found on the platform with the businesses offering those services.
- The feature utilises videos, search, and location pages to display details and availability for booking travel experiences.
- TikTok has partnered with several major travel brands for this service, including Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com.
- All users aged 18 and above can utilise the booking functionality, and creators featuring travel services can link their content directly to bookings to earn commissions and participate in campaigns.
IN FULL
Holidays can now be booked directly on TikTok for the first time