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Evening Standard
Evening Standard
Emma Loffhagen

You Are Awful: Black Mirror creates ‘Joan is Awful’ posters of fans

Warning: Spoiler alert

After months of anticipation, season six of Black Mirror finally dropped on Netflix this week.

The first episode of the dystopian series, titled Joan Is Awful, sees a woman called Joan (Annie Murphy) discover that a global streaming giant has launched a prestige TV drama adaptation of her life.

The streaming platform, called Streamberry, closely resembles Netflix — it is an all-powerful streaming giant with a distinctive red logo, and even the same opening jingle.

To coincide with the release of the new series, Netflix has launched a new tool, called You Are Awful, which turns fans’ selfies into their own Black Mirror posters.

And now the platform has created mock You Are Awful billboards of users who have created the selfie posters and shared them to Twitter — with hilarious results.

Netflix has even changed its name on Twitter to Streamberry UK & Ireland.

The account tweeted a link to the new tool this morning, saying: “Join the Streamberry family today! #YouAreAwful.”

To try it yourself, visit the Streamberry site here.

All you have to do is add your first name and upload a photo of yourself (which Netflix say may end up on a billboard).

Salma Hayek, Michael Cera, Annie Murphy, and Himesh Patel star in the debut episode of the sixth season.

It sees Joan (Murphy) wake up one day to find her entire life mirrored on a TV series — with the titular character being played by none other than Salma Hayek.

Her mistake? One that we’ve all made before — not reading the terms and conditions.

According to the Mirror, within three days of the release, searches for Netflix’s terms and conditions have soared by 596 per cent.

However, the show’s creator, Charlie Brooker, was keen to state that the episode is not necessarily about the message that “tech is bad”.

“I found that a bit frustrating partly because I always felt like, ‘Well the show isn’t saying tech is bad, the show is saying people are f**ked up.’ So, you know, ‘Get it right!’”, Brooker told GamesRadar+. 

Within a week of its premiere, Black Mirror’s sixth season is currently second place on Netflix’s Top 10 Global TV shows in the UK chart, with 11.3 million views.

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