The backlash around Kai Cenat’s fashion debut has exposed a familiar fault line in creator culture. The moment a streamer steps outside the lane that made them famous, the internet sharpens its knives. Cenat’s new clothing brand, Vivet, was meant to mark personal growth and creative risk. Instead, it became a lightning rod for critics who dismissed the project before it ever reached consumers.
That response did not sit well with DDG. Watching the conversation spiral into mockery, he chose to speak loudly and publicly. His defense was not polished or restrained. It was emotional, blunt, and rooted in frustration with what he sees as selective outrage within the same community that celebrates legacy brands without question.
DDG calls out double standards in creator fashion
On a livestream, DDG made it clear that he plans to support Cenat with his wallet, saying he would buy the full Vivet collection when it drops. He then turned his focus to what he views as hypocrisy among critics who line up for decades old sneaker releases while tearing down a peer trying something new.
“Quit hating on my dog, man. But y'all buy these random, random-ass white man shit, and you would just buy it and buy it and buy it and stand outside for Jordans and all this other shit,” DDG said.
“But when you see a young n***a trying to do something different and change the motherfucking trajectory of fucking content creators and get into this fashion shit, y'all want to hate on it. But you would walk your same stanky ass in Foot Locker and set up a f***ing tent for some fucking J's that dropped 20 f***ing years ago.”
He did not stop there.
“Can't stand this goddamn community, n***a. You don't even know who the fuck made them goddamn J's. And you don't know who the fuck made them damn whatever the f**k you got on right now. You don't know who made that shit.
"If your ass gonna spend your money on it, you ain't never write no f*****g hate comment or tweeted bad about them nas. But since you know the na that's making this shit, and you watch the na and all this other shit, now it's a fucking problem. Can't stand you nas.”
“Every n***a that's successful, when they try to do something different, you always hate on them.”
Despite the noise, Cenat has stayed focused. From unveiling his Vivet journal to showing up at Paris Fashion Week, he continues to push forward, betting that long term vision will speak louder than early hate.
