A growing digital firm based in Yorkshire has announced the first phase of a global growth plan with the launch of a subsidiary in Turkey.
Sheffield’s Zoo Digital Group, which provides end-to-end cloud-based localisation and media services to the entertainment industry, has invested in Istanbul-based media localisation company ARES Media to grow its services for Turkish content.
Zoo Turkey will provide major content creators and global streaming services with an enhanced offering in the Middle East and North Africa (MENA) region and enable Zoo to secure new talent.
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Founded in 2000, ARES Media provides services to support the distribution of international TV shows and award-winning feature films, offering dubbing, subtitling, foley, access, and post-production services. Zoo has been working with the company since 2017.
Stuart Green, CEO of Zoo Digital, said: “The launch of Zoo Turkey marks the first of several strategic investments to grow our global footprint in key territories. We have worked with ARES for some time to deliver high-quality Turkish language services to our clients and the launch of Zoo Turkey cements our ability to do this at a time of significant growth in the region.
By acting as a regional hub for our MENA operations, Zoo Turkey will provide access to in-territory expertise and open doors to new opportunities in the region.
“We are excited to officially welcome ARES Media to the Zoo Digital Group and look forward to continuing to deliver quality services to our clients in this key market.”
Zoo said the investment fits into its previously stated strategy to expand into Europe, the Middle East and Southeast Asia.
Ender Albayrak, president of Zoo Turkey and ARES Media, said: “We are proud to officially become part of the global Zoo family. Our two companies have worked successfully together for a number of years and now Zoo Turkey can bring even more technology-backed services to clients, both in MENA and globally.”
