From the Independent:
Pugh, with his slight frame, alabaster skin and fine features, was the driving force of a London club scene that hadn't been so energised since the halcyon days of the legendary nightspot Taboo. The more accessible face of this group of friends was Agyness Deyn – the two remain friends and frequently share fish and chip dinners, apparently. Pugh also shot to fame – and a degree of notoriety – as an integral part of !WOWOW! a creative community of artists that lived in a squat in Peckham, south London, and were as impenetrable to outsiders as they were glamorous.
Ah, Taboo! Ah, Agyness! Ah, !WOWOW!! Ah, the alternative universe that is London Fashion Week.