Yahoo "has hired Richard Bangs, an author and film director, to create multimedia packages about exotic — and sometimes dangerous — expeditions on mountains, rivers and islands around the world," reports AP.
Bangs' initial package will debut Monday and revolve around a climb up the Eiger, the Swiss peak featured in the Clint Eastwood movie, The Eiger Sanction. The five-part serial follows the journey of John Harlin III, whose father died on the Eiger 40 years ago. Bangs hopes to present other adventures at least once a month.
The foray builds upon Yahoo's recent effort to display material that can't be found anywhere else on the Web.
The AP story also includes some interesting visitor numbers on Yahoo being the top site on the Web:
In the United States, Yahoo attracted 99.3 million users during September, outdistancing MSN's 89.4 million users, Google's 79.4 million users and AOL's 72.5 million, according to Nielsen/NetRatings, a research firm.
The Eiger story is at http://adventures.yahoo.com/
Comment: It will be interesting to watch Yahoo's media division as it tries to become a sort of next-generation net-based broadband TV channel, and it's a logical move for a media company. But will it work?
