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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Yahoo steps up advertising rivalry with Google

Google and Yahoo have stepped up their rivalry for online advertising with new initiatives. After Google's announcement on Friday that it is to acquire DoubleClick comes news that Yahoo has agreed a deal with the publishers of 264 US newspapers to sell advertising across their websites. It's an extension of the deal announced in November with a smaller group of publishers. Both of the internet giants are clearly trying to lock up as many publishers as possible into their separate ad-selling projects. (Via New York Times)

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