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The Guardian - UK

Roy Greenslade

Yahoo in ads deal with 176 US newspapers

A consortium of seven US newspaper chains. representing 176 daily papers, has agreed with Yahoo to share content, advertising and technology. In the first phase of the deal, the companies will begin posting their employment classified ads on Yahoo's jobs site, HotJobs, and start using its technology to run their own online career ads. But the long-term goal of the Yahoo alliance, according to one newspaper executive, is to have the content of their papers tagged and optimised for searching and indexing by Yahoo. This agreement is considered to be a counterpunch to a deal its rival, Google, signed with 50 papers a few weeks ago. How long before British papers follow suit? (Via New York Times)

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