Xbox has poked fun at itself during the Inside Xbox event today, joking that the Xbox Series X ‘looks like a fridge.’
Speaking during the livestream, Aaron Greenberg, GM, Xbox Games Marketing at Microsoft joked that the console looks like a fridge - a comparison that many fans have drawn since the console was unveiled earlier this year.
Mr Greenberg had also set up a hilarious background while speaking to camera, showing a huge Xbox Series X console propped up like a fridge.
Unsurprisingly, many fans flocked to Twitter to praise Xbox’s lighthearted attitude about the comparisons.
One user wrote: “Love it when companies embrace memes. The Xbox Fridge.”
Another said: “This is something that I'm still getting used to, seeing developers and execs livestreaming from home. Also the @Xbox Fridge, it's real.”
And one wrote: “Fair play to Xbox for putting in this fridge! Smiling face with open mouth and cold sweat #XboxSeriesX.”
The Inside Xbox event is underway now, and Xbox is expected to focus on games launching on the Xbox Series X.
Jerret West, CVP, Gaming Marketing at Xbox, said: “For the Xbox 20/20 May update, we will focus on giving you a first look at next-gen gameplay, trailers and sneak peeks from a wide variety of publishing partners and independent developers across the globe and industry, including Ubisoft’s recently announced Assassin’s Creed Valhalla, and hear from game creators about what they’re doing with their games on Xbox Series X.
“We’ll be confirming games that utilise our new Smart Delivery feature, which ensures that you always play the best version of the games you own for your console, across generations.
“And all the games you’ll see will be Xbox Series X Optimised, meaning they are built to take advantage of the powerful Xbox Series X features that make games look and feel incredible, including 4K resolution at up to 120 frames per second, DirectStorage, hardware-accelerated DirectX raytracing, super-fast load times and much more.”
