Eco Soundings is jolly pleased to see David Nussbaum, the head of WWF UK, appearing for the very first time in Who's Who.
No great surprises in his entry, until Dave lists his "recreations". Landscape painting? Walking? Demonstrating against dodgy bankers? Not at all. It seems he likes nothing better than "post-Christendom orthopraxis". Blimey!
In case you don't remember your Greek, orthopraxis means "correct practice" and the post-Christendom bit refers to the ungodly world WWF must inhabit.
The man with two theology degrees will need all the orthopraxis he can muster in the next few weeks as he contemplates firing more than 30 people because of WWF's exposure to the falling pound and the recession.
• Eco Soundings is our regular bite-sized blog series. It appears every Wednesday in the Guardian newspaper
