Around 60,000 fans from across Europe are heading to Wales for WWE's Clash at the Castle this weekend, the company's first UK stadium pay per view since Summerslam '92.
While limited last minute tickets for the show itself are available from £46, WWE has announced a series of free events for fans and families at Cardiff Castle over the weekend.
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These include the chance to take a photo sitting in the Undertaker's throne, a Smyths Toy Zone where you can meet wrestlers and play WWE2K22 and a special WWE merchandise superstore open for one weekend only in St. David’s Dewi Sant Shopping Centre.
Wrestlers including Rhea Ripley, Liv Morgan and Bianca Belair will also be meeting Welsh schoolchildren, community heroes and young sportspeople around Cardiff over the weekend, starting with Smackdown Women's Champion Morgan meeting staff, volunteers and children at the NSPCC-run Childline charity on Thursday.
Meanwhile, Drew McIntyre joined Welsh knitting and creative workshop group Twin Made today whose 11 members spent 69 hours designing and making special WWE knitted merchandise.
The community events and cultural exchange has also seen, in more tongue-in-cheek fashion, BT Sport introduce Judgment Day's Damian Priest to a series of Welsh traditions including sheep shearing, real ale and baking.
Meanwhile, language app Duolingo has created a wrestling-themed guide for visiting fans visiting who want to try their hand at learning the language, including essential chants, names of finishing manoeuvres and even a translation for Roman Reigns' Head of the Table nickname - Pen Teulu.
The long-awaited UK show, the company's first since Summerslam '92, comes at a pivotal moment for WWE, amid major back-stage changes at the company with chairman Vince McMahon announcing his retirement after 40 years, leaving his daughter Stephanie McMahon and Nick Khan to take up new roles as co-CEOs, while Paul 'Triple H' Levesque has returned from illness to take not one but two new roles, as Executive Vice President for Talent Relations and Head of Creative.
With fan reaction to storylines and returning wrestlers in the immediate aftermath of the changes in personnel largely positive, many are intrigued to see what the weekend will bring - not least because British wrestler Drew McIntyre is set to face off against Universal Champion Roman Reigns in the main event, with the title holder celebrating two years with the belts this week.
Elsewhere on the card Seth Rollins will take on Matt Riddle, Edge and Rey Mysterio will take on Judgment Day's Finn Balor and Damian Priest, Liv Morgan is putting her title up against Shayna Baszler while a six-woman tag team match showcases the strength of the current women's division with Bianca Belair, Alexa Bliss, and Asuka vs. Bayley, Dakota Kai, and Iyo Sky. Meanwhile, The Gypsy King Tyson Fury is set to be in Cardiff for the weekend and is rumoured to be making an appearance.
While anticipation is high among fans for the event, which will be broadcast live on BT Sport 2, WWE wrestlers including British star Ridge Holland are also excited for the long awaited event. He said: "It's something that I probably never thought would happen. It's just a massive opportunity to give back because of all the support from the UK fans. It is going to be absolutely electric."
Meanwhile, fans who can't make it to the weekend can watch it live on BT Sport 2 at no extra cost if they're an existing subscriber or using a £25 No-Contract Monthly Sport Pass if they're new to the service.