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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

WSJ to launch a How To Spend It clone

Tina Gaudoin has been named as editor of the Wall Street Journal's new up-scale lifestyle magazine, which is scheduled to launch in September. "The magazine will provide the kind of quality editorial content that readers expect of the Journal, in new ways that will entertain and inform the Journal's affluent and influential audience," said Marcus Brauchli, the Journal's managing editor.

It sounds to me like a clone of the Financial Times's very successful How To Spend It. To prove the point, Gaudoin - currently style director of The Times's Saturday magazine - will be joined by the paper's art director, Tomaso Capuano, the original designer of How to Spend It. (Via CNNMoney)

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